In 2014 Tate and Hyundai Motor announced a major new long-term partnership – confirmed until 2025, this 11-year partnership is the longest initial commitment from a corporate sponsor in Tate’s history
Hyundai’s support will allow Tate Modern to realise The Hyundai Commission, a new series of site-specific installations by contemporary artists in the iconic Turbine Hall, beginning in autumn 2015. The first artist to accept the commission is Abraham Cruzvillegas.
Since Tate Modern opened in 2000, the Turbine Hall has hosted some of the world’s most memorable and acclaimed works of contemporary art, reaching an audience of millions each year. The way artists have interpreted this vast industrial space has revolutionised public perceptions of contemporary art in the twenty-first century. The annual Hyundai Commission will give artists an opportunity to create new work for this unique context.
This partnership is founded upon Tate and Hyundai’s shared commitment to world-wide innovation. To mark the start of this new partnership, Hyundai joined forces with Tate’s Asia Pacific Acquisitions Committee to support a major acquisition for Tate’s collection, dramatically improving the museum’s holdings of art from Asia. The acquisition consists of nine key works by the renowned South Korean artist Nam June Paik. These nine works span 40 years of his pioneering career and are now on display in Tate Modern.
Nicholas Serota, Director, Tate said:
We look forward to working together with Hyundai, exploring the most innovative and creative ideas from around the world. Hyundai’s commitment to Tate will give us an unprecedented opportunity to plan for the future, and will secure a decade of exciting new Turbine Hall commissions for all Tate Modern’s visitors.
Euisun Chung, Vice Chairman, Hyundai said:
At Hyundai, we understand that cars can provide much more than transportation. They can connect with people emotionally and it is this feeling that connects people to great art. This is the nature of our partnership with Tate. We are excited about the new possibilities that lie ahead and are very privileged to be working together with the Tate on this inspiring collaboration.
Chris Dercon, Director, Tate Modern said:
The Turbine Hall has a unique place in the public imagination, acting as a stage for cutting-edge contemporary art and as an open forum for people to meet, think, play and debate. The Hyundai Commissions will allow us all to see how art continues to evolve from 2015 to 2025.
Find out more about Hyundai – visit their website