Digital media are an important channel for inspiring, challenging and engaging with local, national and international audiences. The current digital strategy, Tate Digital Strategy 2013–15: Digital as a Dimension of Everything, outlines the roadmap of digital developments in the coming years.
Website
Launched in 1998, Tate’s website has grown to over 400,000 pages and has become the UK’s number one museum and gallery website. Almost 40% of Tate’s online audiences are from outside the UK and the website offers a diverse range of content and services for Tate’s audiences.
On the Tate website you can:
- Find details of the programmes at each gallery, including exhibitions and collection displays
- Explore the collection online
- Watch films of artists discussing art
- Learn about all facets of Tate, from visiting information to the gallery’s history.
Multimedia
Tate also produces a wide range of rich media content, including TateShots, a monthly series of short films shot and produced in-house for our website. In 2008, we produced our first feature-length film, which aired on ITV’s South Bank Show, along with a series of short films – 3 Minute Wonders – broadcast on Channel 4.
The rich media that Tate produces has enhanced the depth of content available online and we plan to look at ways of extending this activity online and through film and broadcast media.