Alice in Wonderland inspires new product range and shop design

To coincide with Tate Liverpool’s special exhibition Alice in Wonderland (4 November 2011 – 29 January 2012), Tate Shop has created a unique range of merchandise which, like the exhibition, has been inspired by Lewis Carroll’s timeless Alice novels. Tate Liverpool’s Shop, and a special showcase window in Liverpool One shopping centre, will be transformed for the duration of the exhibition with the help of set design duo Christian Ashton and Alice Lund.

The theatrical shop displays take inspiration from Sir John Tenniel’s illustrations from the original publication of Alice’s Adventures in Wonderland. Visitors to the Tate Liverpool Shop and Liverpool One will be greeted by a tea party with gravity defying cakes, oyster shells displaying jewellery and furniture propped up by dusty vintage books. Using crafts people from across the UK, Ashton and Lund have sourced handmade crochet tablecloths, bespoke frames and individually handmade artificial cakes

Ashton and Lund said:

Alice in Wonderland is an amazingly rich source of inspiration. The challenge was to create magical scenes that also work on a practical level; people can enjoy and interact with the installations rather than feeling they can look but not touch.  Customers can take a teapot from the hotch-potch tea party, or select a beautiful edition of Alice in Wonderland from an old glass fronted cabinet.

Tate’s Alice merchandise is perfect for Christmas gifts.  Products include a ‘Mad Hatter’s’ Tea Set designed by Ali Miller, quote inspired letterpress items by A Two Pipe Problem and jewellery featuring Alice illustrations by Maria Allen. 

The full range of Alice in Wonderland merchandise is available at Tate Liverpool, Tate Britain and online at http://www.tate.org.uk/shop/do/Alice-Wonderland/range/2945.

Liverpool Alphabet range – exclusive to Tate Liverpool

Tate Liverpool celebrates its home city with an exclusive range designed by Andy Tuohy.  The Liverpool Alphabet incorporates iconic landmarks including the Liver Birds and Tate’s dockside home; modern icons such as the Superlambanana, and also little known links (did you known the popular children’s toy Meccano was invented in Liverpool?) This fun, informative, and decorative range celebrates Liverpool and Tate, and will appeal to residents and visitors alike.

The full A-Z is available as a poster (£12.95) and elements of the design are available on bags (£12.50) tea towels (£6.95), mugs (£9.50), magnets (£3.50), badges (75p) and postcards (from 65p).  The range is available in Tate Liverpool Shop and online at http://www.tate.org.uk/shop/do/andy-tuohy-tate/range/3305

Designer Andy Tuohy studied and worked in Liverpool in the 1980s and returned to the city with design partner Olivia to work on the range.  Based in Folkestone, Tuohy produces contemporary artworks rooted in classic twentieth century illustration and design.

Tate Liverpool Membership – the gift that gives all year round!

Tate membership is the ultimate ‘experience’ gift for Christmas, providing a whole year of unlimited free entry to every exhibition at Tate Liverpool, Tate Modern, Tate Britain and Tate St Ives. Unmissable exhibitions in 2012 include Turner Monet Twombly at Tate Liverpool, Damien Hirst at Tate Modern, Picasso at Tate Britain and many more.

This year’s collectable gift pack is a special collaboration with leading contemporary artist Fiona Rae. TATE ETC. magazine is sent directly to Members three times a year and the regular what’s on Guide keeps Members right up-to-date.

Individual membership starts at £65 and options include Guest and Extra Card membership.  You can buy gift membership at any Tate gallery, online at www.tate.org.uk/members or by calling (0)20 7887 8888.  Tate Members is a charity – every gift membership bought helps acquire important works of art for everybody to enjoy, and provides vital funding for a variety of Tate projects. 

Notes to Editor

Christian Ashton and Alice Lund

Christian Ashton is a designer for short films, music videos and launch events.  He has worked alongside the art department on a number of popular television series including ITV’s Secret Diary of a Call Girl and ABC’s Ugly Betty.  He has a passion for illustration and graphics, and is a published illustrator for titles including Time Out and Mens Health.

Interior Architect Alice Lund, previously of events and exhibition design consultancy Vamp, works for Softroom Architects, with clients that include the National Maritime Museum and the Wallace Collection.  Alice also works as a set designer, with recent projects including art director for Madison Theatre at the Edinburgh Fringe, and set designer for immersive theatre group Barefaced.

Contact

For further information please contact  Tate Press Office

Call 020 7887 8732 / 4939 

Email pressoffice@tate.org.uk Visit www.tate.org.uk