Tate and Hyundai Motor today announced a major new long-term partnership. Confirmed until 2025, this 11-year partnership is the longest initial commitment from a corporate sponsor in Tates history. Hyundais support will allow Tate Modern to realise The Hyundai Commission, a new series of site-specific installations by contemporary artists in the iconic Turbine Hall, beginning in autumn 2015.
Since Tate Modern opened in 2000, the Turbine Hall has hosted some of the worlds most memorable and acclaimed works of contemporary art, reaching an audience of millions each year. The way artists have interpreted this vast industrial space has revolutionised public perceptions of contemporary art in the twenty-first century. The annual Hyundai Commission will give artists an opportunity to create new work for this unique context.
This partnership is founded upon Tate and Hyundais shared commitment to worldwide innovation. Tate Moderns programme has become increasingly diverse and international, offering a major platform for art from Latin America, Asia, the Middle East and Africa including film and live art.
Tates activities outside the UK also continue to grow, including travelling exhibitions, international loans from its collection, research centres and conferences investigating art from around the world.
To mark the start of this new partnership, Hyundai has joined forces with Tates Asia Pacific Acquisitions Committee to support a major acquisition for Tates collection, dramatically improving the museums holdings of art from Asia. The acquisition consists of nine key works by the renowned South Korean artist Nam June Paik (1932–2006). Often considered the founder of video art, Paik explored humanitys ever-changing relationship with technology, from radio and television to robotics and computing. A major retrospective was presented at Tate Liverpool in 2010 and this acquisition is the first time the artists work has entered Tates collection. These nine works span 40 years of his pioneering career and will go on display at Tate Modern later this year.
Todays announcement coincides with the completion of a newly-built bridge across the top of the Turbine Hall. Designed by Herzog & de Meuron, this bridge joins the existing galleries on level 4 of Tate Modern to the new building being developed to the south. Opening to the public in 2016, this project will transform Tate Modern with the Turbine Hall at its heart, offering in due course dramatic new views on The Hyundai Commission.
Nicholas Serota, Director, Tate said:
We look forward to working together with Hyundai, exploring the most innovative and creative ideas from around the world. Hyundais& commitment to Tate will give us an unprecedented opportunity to plan for the future, and will secure a decade of exciting new Turbine Hall commissions for all Tate Moderns visitors.
Euisun Chung, Vice Chairman, Hyundai said:
At Hyundai, we understand that cars can provide much more than transportation. They can connect with people emotionally and it is this feeling that connects people to great art. This is the nature of our partnership with Tate. We are excited about the new possibilities that lie ahead and are very privileged to be working together with the Tate on this inspiring collaboration.
Chris Dercon, Director, Tate Modern said:
The Turbine Hall has a unique place in the public imagination, acting as a stage for cutting-edge contemporary art and as an open forum for people to meet, think, play and debate. The Hyundai Commissions will allow us all to see how art continues to evolve from 2015 to 2025.
Notes to Editor
Nam June Paik Acquisition
Can Car 1963
Flux Fleet 1974
Untitled 1974 1982−3
Three Eggs 1975−82
Bakelite Robot 2002
About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor − which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S.− sold 4.7 million vehicles globally in 2013. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at http://worldwide.hyundai.com and www.hyundaiglobalnews.com.
About Hyundai Motor Europe
The company designs, engineers and manufactures cars in Europe, specifically for European consumers. In 2012, Hyundai achieved European sales of 444,000 units, taking a new-car market share of 3.5%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe. And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which was shortlisted for Europe’s 2013 Car of the Year award and has won 14 awards throughout the region. Hyundai sells cars in 28 European countries across 2,500 outlets.
About Hyundai Motor UK
Hyundai is the first Korean car manufacturer to make it in to the top ten best-selling manufacturers in the UK in 2012, an 11 place improvement since 2008. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage warranty. Further information about Hyundai and its products is available at www.hyundai.co.uk.
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