On Saturday 23 July Trafalgar Square will be transformed to celebrate all things animation with a film screening of Tate Movie Project’s The Itch of The Golden Nit. Created by thousands of children across the UK as part of the Cultural Olympiad, this is the first opportunity for the public to see the film on an open-air big screen, made possible by BP and part of the London 2012 Open Weekend. Families can take part in a wide range of free activities including interactive animation workshops, and meet some of the big names that made it happen. Funded by Legacy Trust UK and BP, with additional support and resources from the BBC, the film has been brought together by Tate and the creative magic of Aardman Animations. 

Trafalgar Square will become a hive of activity for all families to get involved in throughout the day. Tate will present a rolling programme of  The Itch of The Golden Nit film, a screening of Blue Peter’s ‘Making of…,’ and special appearances from children’s TV presenters, including Blue Peter’s Andy Akinwolere and CBBC’s Iain Stirling, and celebrated illustrators including Tony Ross of Horrid Henry and Little Princess. Special guests include Sam & Mark, and Cerrie and Alex from Cbeebies. 

Alongside this programme children can take part in a whole range of movie-related fun in different areas of the square. Highlights include: 

  • How To: hear from animators from Aardman Animations, illustrators and stars from CBBC including Nev the Bear and Kirsten O’Brien
  • Now Do: visit the Tate Movie Project truck, to take part in hands-on animation workshops with the team.
  • Green Screen: drop by the ‘green screen’ area and see yourself in the magical world of the movie. 
  • Sound Booth: create your own sound effects and voiceovers to the film at the sound booth truck. 

Families in London can make a day of the London 2012 Open Weekend activities by visiting BP Saturdays: Tate Together at Tate Britain for a free day of art and activities. Highlights include ‘Overhead Overlays’, a workshop where families can create moving-images using video, images and projections, and ‘Real Time’  where movement and action is played back to participants by motion capture performers. The Roundhouse Experimental Choir will also be performing throughout the building, listen out for their experimental acoustics and improvisations. 

Buses 87 and 88 run between Tate Britain and Trafalgar Square, making it easy to hop between both locations for the ultimate art-filled day for all the family. 

Notes to Editor

The film The Itch of The Golden Nit was first broadcast on BBC Two on Saturday 2 July. It will also be shown at regional galleries over the summer and at the London 2012 Open Weekend event on Saturday 23 July in Trafalgar Square. This event in Trafalgar Square has been made possible by BP. Live Sites in Belfast, Birmingham, Bradford, Bristol, Cardiff, Coventry, Derby, Dover, Edinburgh, Leeds, Leicester, Manchester, Middlesbrough, Norwich, Plymouth, Portsmouth, Swansea, Swindon, Waltham Forest and Woolwich will screen the film as part of the Open Weekend 2011 vast programme of activity that will see over 1,000 unique sporting and cultural initiatives taking place across the UK to celebrate the  ‘One Year to Go’ countdown to the Olympic and Paralympic Games. The public will also be able to see the film at Camp Bestival in July and at Vue cinemas nationwide over the August Bank Holiday. An exhibition about the project with free screenings of the film opens at Tate Modern on 6 July and runs until the end of August. 

BP Saturdays

BP Saturdays are a series of free events celebrating the BP British Art Displays (1500 – 2011) at Tate Britain.  BP has supported Collection Displays at Millbank since 1990, first at the Tate Gallery and then from the opening of Tate Britain in 2000 to the present. BP’s continued support allows Tate Britain to create a broad and dynamic displays programme which explores in depth British art from 1500 to the present. 

Tate Media complements the four Tate galleries by working beyond the traditional gallery context, and actively engaging large audiences through both traditional communications and innovative online and multimedia programmes, for which it has won numerous awards, including four Baftas. 

Tate National

An important aspect of Tate’s national role is to collaborate with other galleries and museums for the benefit of the widest public across Britain. In addition to running a large programme of loans to public organisations across the United Kingdom and organising touring exhibitions from its galleries, Tate collaborates with a wide range of galleries and museums in England, Scotland, Wales and Northern Ireland, sharing and exchanging expertise, knowledge and ideas to develop joint initiatives. 

Legacy Trust UK

Legacy Trust UK is an independent charity whose mission is to support a wide range of innovative cultural and sporting activities which celebrate the London 2012 Olympic and Paralympic Games and which will leave a lasting legacy in communities throughout the United Kingdom. 

The Trust is the only organisation in the UK dedicated to ensuring a lasting community legacy from the Games, with the funding to make this happen. It has been set up with a £40 million endowment which it is channelling through twelve regional and four national programmes. It is funded by the Big Lottery Fund (£29m), Department for Culture Media and Sport (£6m, ringfenced for UK School Games) and Arts Council England (£5m). The Trust is a principal funder of the Cultural Olympiad and 2012 Festival. 

BP’s UK Arts and Culture programme 

BP has supported arts and culture in the UK for over 30 years and currently focuses its support on long-term partnerships with four world class institutions; The British Museum, The National Portrait Gallery, The Royal Opera House and Tate Britain. More than 2.4 million people across the UK engaged with BP supported activity in 2010. A Premier Partner of the Cultural Olympiad, BP’s support of the London 2012 Open Weekend and other London 2012 Festival projects is helping to showcase the UK’s cultural excellence and diversity to an even wider audience. 

Open Weekend 2011The London 2012 Open Weekend 2011, supported by BP, is set to be the biggest and best yet, with hundreds of thousands of people participating in events and bespoke projects to celebrate the ‘One Year to Go’ countdown to the Olympic and Paralympic Games. There will be a programme of over 1,000 unique sporting and cultural initiatives taking place across the UK. Find an event near you at www.london2012.com/openweekend.  

About the Cultural Olympiad and London 2012 Festival

The London 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements.  Spread over four years, it is designed to give everyone in the UK a chance to be part of London 2012 and inspire creativity across all forms of culture, especially among young people. 

The culmination of the Cultural Olympiad will be the London 2012 Festival, bringing leading artists from all over the world together from 21 June 2012 in the UK’s biggest ever festival – a chance for everyone to celebrate London 2012 through dance, music, theatre, the visual arts, film and digital innovation and leave a lasting legacy for the arts in this country. 

Principal funders of the Cultural Olympiad and London 2012 Festival are Arts Council England, Legacy Trust UK and the Olympic Lottery DistributorBP and BT are Premier Partners of the Cultural Olympiad and the London 2012 Festival. Panasonic are the presenting partner of Film Nation: Shorts

For more details visit www.london2012.com/culture 

CBBC is the BBC’s multiplatform offering for 6-12 year olds bringing the very best drama, entertainment and factual programmes to its young viewers.  It is the most-loved and most-watched channel of children in its target age group.  Almost a third of children (6-12) consider it one of their favourites and over a third tune in to the CBBC channel each week. 

CBBC aims to encourage children to find out more about existing interests and inspire them to develop new ones; helps them understand the world around them and provides an entertaining watch when they just want to relax. 

The majority of CBBC’s output is UK-made, reflecting children’s lives in the UK today.  Popular programmes on the channel include Horrible Histories, Deadly 60, The Sarah Jane Adventures and Tracy Beaker Returns as well as long-running favourites Blue Peter and Newsround. 

As well as a dedicated channel and website, CBBC also broadcasts every weekday evening on BBC One and every morning on BBC Two.  Last year, the CBBC website attracted over 820k weekly unique users. 

Aardman based in Bristol (UK), co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The studio has won over 400 international awards including 4 Oscars®. Aardman’s multi-award winning productions are novel entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions. www.aardman.com

Fallon is part of Publicis Group, the world’s 4th largest communications group. In 2008, the company won over 80 awards, including 12 Gold BTAA (British Television Advertising Awards) and a Black Pencil at D&AD (Design & Art Direction), and were named Agency of the Year by BTAA, Creative Circle and Creative Review. Fallon brings to this project the creativity behind commercials such as Sony ‘Balls’, Skoda ‘Cake’ and Cadbury’s ‘Gorilla’ – the most awarded ad globally, including the Film Grand Prix at Cannes.

Contact

For further information contact Tate Press Office:
Call + 44 (0)20 7887 8730 / 4939 / 4906
Email pressoffice@tate.org.uk
20 John Islip Street
Millbank
London SW1P 4RG