Tate’s ambitious digital strategy is highlighted today at the launch of a pioneering new project called Bloomberg Connects. This will enable members of the public to show their own interpretation of the art at Tate Modern. Seventy-five screens in total, over half cascading in a spine on the walls throughout the building, will display visitors’ ideas and comments. A digital drawing bar will allow people to respond visually to their visit and see large-scale versions of their art works projected on the wall. Tate’s collection will be used to stimulate a conversation between Tate and its visitors by using the Bloomberg-supported digital space as a fresh canvas for creativity. Through Bloomberg Connects, visitors will become participants and co-creators, exchanging ideas, images and experiences.
In Global Studios, a further element of this Bloomberg-supported project, international artists will, at regular intervals, invite visitors on virtual studio tours and respond to questions via online video. Meschac Gaba, whose work Museum of Contemporary African Artopened at Tate Modern in June 2013, launches this programme. Gaba’s tour takes visitors around the streets of his home town of Benin, which he considers his working space and inspiration.
The various elements of the Bloomberg Connects programme have been designed by the acclaimed Jason Bruges Studio who has married technical innovation with outstanding design.
Nicholas Serota, Director Tate, said:
‘In the coming years we need to devote as much attention to the digital as we have given recently to the physical expansion and improvement of our buildings. Bloomberg Connects encourages the creativity which exists within each one of us and recognises the importance of dialogue. We are grateful to Bloomberg for building on their support of pioneering digital interpretation at Tate Modern and for making possible the next vital steps in our digital journey.’
‘Engaging with the arts can happen in any number of ways, and technology has the capacity to make the museum experience more personal and powerful than ever,’ says philanthropist and Mayor of New York City, Michael R. Bloomberg. ‘I’m honored to support Tate — and other major institutions around the world — in their efforts to expand digital engagement and creatively reinterpret the experience of visiting a museum.’
Bloomberg has partnered with Tate Modern on interpretation material since the gallery opened in 2000 creating innovative ways to enhance visitors’ experiences of the collection displays and exhibitions. Successful collaborations have included:
TateShots - Launched in 2007, TateShots is a series of short films, ranging from interviews with artists to performances and exhibition highlights. In 2009 Tate began to make longer documentary-style films about artists who were the subject of major exhibitions at Tate Modern. Over 1.1 million people downloaded Bloomberg TateShots podcastslast year.
Multimedia Guides - Tate was the first gallery to deliver hand-held digital tours in the museum and gallery sector. These offer audio commentary alongside images, film clips, games, opinion polls and other visual aids with which to uncover ideas behind the works in Tate collection. The guides have been a source of continued innovation being the world’s first wireless guide and the first to be offered in sign language. They have also won a BAFTA for technical innovation and a Museum and Heritage Award for Excellence. The guides are now available in five languages and for 2013 we have started a straight-to-handset downloadable version to further support self-guided visits. More than 280,000 visitors have used the guides to date.
Mobile Gaming - In 2007 a new strand was added to the partnership using gaming strategies to educate and inspire. Tate Trumps was the first and won the Guardian Media Innovation Award for Arts and Culture.
For further press information contact Liz Barrett or Ruth Findlay, Tate Press Office
+44(0)20 7887 4941/8730 • email@example.com • tate.org.uk/press
For further information about Bloomberg, contact Catrin Thomas at Bloomberg L.P
+44 (0)20 7392 0673 • email firstname.lastname@example.org
Notes to Editor
Notes to Editors
Bloomberg Connects comprises the following new elements, launched today:
MAKE YOUR MARK – interactive touchscreens inviting visitors to join art-related conversations, and screens showcasing visitors’ ideas and drawings running down the spine of Tate ModernDRAWING BAR – a digital space where visitors create and exhibit their own artworkGLOBAL STUDIOS – artists around the world inviting the audience into their studioSCREENING SPACE – a bespoke cinema space for films about artists
It also includes:MULTIMEDIA GUIDES – hand held digital tours of the collection, plus free online mobile guides covering sections of the collectionTATESHOTS – short films ranging from artist interviews to performance and exhibition highlights
Tate’s digital strategy:
Tate’s ambitious digital strategy opens an exciting new era for the organisation and shows how technology is revolutionising access to art for audiences across the world and transforming how they experience art.Tate’s new website, now with a mobile optimised version, launched in April 2012. It attracts an average of six million page views per month and is most visited museum and gallery website in the UK.Tate has one of the top three digital presences in the cultural sphere anywhere in the world.Tate's social media presence involves 2 million people across multiple platforms.Tate has more than 840,000 Twitter followers – the fourth most followed arts site in the world on Twitter.Tate has 545,000 Facebook followers – the most followed Facebook page of any UK national museum.There are 410,000 followers of Tate on Google+ and thousands more following on newer social networks such Instagram and Vine.Four artists created works specifically to be broadcast live online as part of the groundbreaking BMW Tate Live project. In 2013 Tate built on this with BMW Tate Live: Performance Events a series of in-gallery performances and BMW Tate Live: Thought Workshops. The live broadcasts have been seen in 200 countries.Other innovative new partnerships include the BP Art Exchange focusing on international collaboration and exchange for teachers and young people.Award-winning apps and online games have been developed by Tate. Magic Tate Ball, a clever mobile app to explore the Tate collection achieved over 100,000 downloads in its first six months.Tate’s Gallery of Lost Art was recognised by a wide range of organisations and awards for its unique design and innovation in interactivity. It won Austin Texas’s SXSW Interactive Awards, was screened at Amsterdam’s International Documentary Film Festival and collected a number of UK design and museum exhibition awards.Bloomberg
Through a wide range of dynamic partnerships with visual, performing, and literary arts organisations, Bloomberg has a strong commitment to artistic excellence, emerging and groundbreaking works, and expanding audience access to diverse and exciting cultural opportunities around the world.Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 315,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,000 people in 192 locations around the world.For more information on the Bloomberg Digital Engagement Programme, please visit: http://www.bloomberg.org/program/arts
About Jason Bruges StudioJason Bruges Studio, formed in April 2002, designs and builds interactive and engaging installations across three key sectors; architecture, art and brands. The studio produces innovative and engaging spaces that connect people with their surrounding environments. Based in Old Street, London, the company has a design studio and workshop in-house, and has recently expanded to include a team in New York.The Studio is a multi-disciplinary and experienced collective of creative architects, lighting designers, electrical and mechanical engineers, programmers, industrial designers and a high calibre management team, who all collaborate to develop highly innovative and pioneering spaces for clients. Each project features a bespoke, individual design that combines high levels of environmental awareness and technical skill.Most recent Jason Bruges Studio projects include the spectacular Aerial Dynamics installation in Coca-Cola’s pavilion at the Olympic Park and the Mercedes Benz Drive Thru pop-up at Selfridges, in partnership with Bompas & Parr, for London Fashion Week 2012. Among the Studio’s international portfolio are projects such as an interactive artwork in a shopping mall in Shenyang, China, a public artwork for a new development in Toronto, Canada, four Olympic Games installations in London, and an interactive lounge at San Diego airport.
For further information about Jason Bruges Studio contact www.jasonbruges.com