Tate and BMW announced today a major new international partnership, BMW Tate Live which will focus on performance, interdisciplinary art and curating digital space. The four-year programme will be launched with a series of artist performances created specifically to be broadcast ‘live’ online. BMW Tate Live: Performance Room is the first artistic programme created purely for live web broadcast.
The BMW Tate Live: Performance Room series will include five commissions in 2012. The French choreographer, Jérôme Bel, will create the first commission which will take place in March 2012. The programme, which will include both emerging artists and more familiar figures from across the world ranging from visual artists to choreographers, will run on Tate’s online channel as BMW Tate Live: Performance Room.
Each performance will be announced in advance taking into consideration different time zones. The performances will take place at Tate Modern in London and broadcast live on the internet without an audience present in real time. The online audience will watch the event live online, and have the opportunity to email chat with other viewers (or via social media channels) at the same time, or straight afterwards. This innovative format will offer audiences internationally an opportunity to experience new work first-hand. Each performance will then be archived and available to view on the BMW Tate Live page, accumulating into a series through the year.
Chris Dercon, Director, Tate Modern said:
I am delighted that we will partner with BMW on this important new initiative. Not only is Tate’s programme and Collection becoming increasingly international, so is our audience, and we need to work to find new ways to present our programme to them on new channels. The development of technology has transformed people’s approach to art. Audiences today expect more interaction, participation and personalisation than ever before. BMW Tate Live will answer this need. BMW Tate Live will bring live art performance directly to people on the web, wherever they are in the world.
Dr. Uwe Ellinghaus, Director Brand Steering, Brand Management BMW and Marketing Services said:
Tate and BMW is a match made in heaven. In 2011 the BMW Group is celebrating 40 years of international cultural commitment. By announcing an extensive cooperation with Tate Modern, BMW gives a clear signal: We will continue to engage in manifold cultural projects worldwide. The transnational program that has been brought into being with this trendsetting institution proves once more that for the BMW Group intercultural dialogue is not only desirable, but provides the basic concept for an internationally successful company. I am personally excited that we are intensifying this dialogue in London with BMW Tate Live and thus promoting it throughout the world.
Catherine Wood, Curator, Contemporary Art and Performance, Tate said:
The way in which the artists will use the format and the extent to which they will use the reciprocal capacities of technology in BMW Tate Live: Performance Rooms will be an exciting part of the experimental nature of the series. We are keen to see how artists might experiment with the intimacy and theatricality of this space while reflecting upon how virtual communications have become an integral part of our lives today. This project will hopefully extend our idea of what an exhibition space is and can be.
Jérôme Bel (born 1964, Paris) is a choreographer and dancer who lives and works in Paris. Bel’s work explores the relationship between choreography and popular culture, alongside that of the dancer and spectator, often using humour as a device to break the usual formality of a theatre setting. Key early works include nom donné par l’auteur 1994 Jérôme Bel 1995, Shirtology 1997 and The Last Performance 1998. His work The show must go on 2001 featured over twenty performers who interpreted the title of the pop song, chosen by a DJ, through their actions (this won a Bessie Award in New York in 2005). More recently he has begun a series of works that look at the history of choreography through the autobiography of an individual dancer. For example in 2004 when Bel was invited to produce a piece for the Paris Opera ballet he created Véronique Doisneau 2004, a theatrical documentary on the work of the dancer of the same name. More recently with Cédric Andrieux, he traced a history of contemporary choreography through dancer Andrieux’s experiences.
BMW Tate Live is curated by Catherine Wood, Curator, Contemporary Art and Performance, Tate, and Kathy Noble, Curator of Interdisciplinary Projects, Tate. Further details of the BMW Tate Live programme will be announced next year.
Notes to Editor
About BMW’s Cultural Commitment
In 2011 the BMW Group is celebrating 40 years of international cultural commitment. For 40 years now, the BMW Group has initiated and engaged in more than 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design. The BMW Group has also been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group’s Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Thomas Demand and Jeff Koons have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants. In 2011, the BMW Guggenheim Lab, a global initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group will open in New York. A movable structure that will be travelling for six years from city to city from North America to Asia, the BMW Guggenheim Lab will bring together international artists and scientists and will be a public place for sharing ideas on major issues affecting urban life.
The BMW Group guarantees absolute creative freedom in all the cultural activities it is involved in – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
Information regarding the BMW Group’s cultural involvement: www.bmwgroup.com/culture
For questions please contact:
Helen Beeckmans, Head of Communications, Tate
Call: +44 (0)20 7887 8730 Email: firstname.lastname@example.org
Erica Bolton, Bolton & Quinn Ltd
Call: +44 (0)20 7221 5000 Email: email@example.com
Spokesperson BMW Group Cultural Engagement
Telephone: +49 89-382-10422, Fax: +49 89-382-10881