Tate and Legacy Trust UK announce today the first ever Tate movie. Tate is collaborating with Aardman, the animation company behind Wallace and Gromit, and Fallon, the creative agency that originated the concept. The Tate Movie will be the first of its kind – an animation film made by and for children across the UK.
Legacy Trust UK, an independent charity established to support a wide range of innovative cultural activities which celebrate the London 2012 Olympic and Paralympic Games, has committed £3m to this project.
Showcasing the vivid imaginations of kids, The Tate Movie project will use great artworks to inspire 5-11 year olds nationwide to contribute their ideas to an animated movie. Primary-school aged children will create every aspect of the film, from the hand-drawn characters and plot twists, down to costumes and comic sound effects. Tate and Aardman will run production workshops around the country. Children will also be able to contribute their ideas on an interactive website. The vast bank of material will be brought together by Tate and Aardman in the most impressive way possible using the latest animation technology.
From conception to completion, Tate will work in partnership with a national network of museums and galleries, teachers and children’s services, to offer as many children of all abilities and from all backgrounds the chance to showcase their creativity on this high-profile platform. Tate and Aardman will provide the creative and practical tools for kids to engage with great art from the Tate collections and share their vision with the world.
Nicholas Serota, Director, Tate, said:
This is a uniquely ambitious national project and I am delighted that Legacy Trust UK is supporting it. Over the next two years we will collaborate with the best creative minds, professional and children’s, on an unprecedented scale. Every child in Britain can be involved in The Tate Movie and we will help them to draw on their imaginations, lives and communities whilst developing their visual literacy, and inspiring the artists of the future.
Dugald Mackie, Chair of Legacy Trust UK said:
Legacy Trust UK is delighted to announce Tate as our preferred partner for our national programme aimed at primary-school-aged children. We are keen to enable children to participate in the London 2012 experience by taking part in new creative opportunities, and The Tate Movie project will play a key role in building a sense of enthusiasm and relevance of the 2012 Games for the young participants.
The Olympics are not just about sport, and The Tate Movie project can help not only to engage children in cultural and creative activities in the run up to London 2012, but also to give creative professionals the opportunity to play an important role in placing the UK on the world map as a cultural leader.
Dave Sproxton, Co-Founder and Chairman, Aardman Animations said:
In this age of the creative economy where ideas are the driving force, discovering and nurturing creative ideas in children is of vital importance. This project will encourage school children to design characters and backgrounds, record sounds and voices and contribute individually to this exciting prospect. We want children to be involved at every level and believe that the spontaneity and creativity of the children combined with our professional film making team will create a film that is as inspiring as it is entertaining.
Katrien De Bauw, Group Account Director, Fallon said: ‘We are delighted to work with Tate and Aardman to see this concept come to life. It is a pioneering and future-facing project that will allow every child in the UK the chance to participate and show their creativity.’
Notes to Editor
Tate Media complements the four Tate galleries by working beyond the traditional gallery context, and actively engaging large audiences through both traditional communications and innovative online and multimedia programmes, for which it has won numerous awards, including four Baftas.
Legacy Trust UK is an independent charity whose mission is to support a wide range of innovative cultural and sporting activities which celebrate the London 2012 Olympic and Paralympic Games and which will leave a lasting legacy in communities throughout the United Kingdom.
The Trust is the only organisation in the UK dedicated to ensuring a lasting community legacy from the Games, with the funding to make this happen. It has been set up with a £40 million endowment which it is channeling through twelve regional and four national programmes. It is funded by the Big Lottery Fund (£29m), Department for Culture Media and Sport (£6m, ringfenced for UK School Games) and Arts Council England (£5m).
Aardman is one of the world’s best animation companies. Their award-winning work leads the field in producing a unique brand of independent film that is universally appealing to both children and adults. The studio has had seven Oscar nominations and has won four. Aardman brings to this project the experience, knowledge and talent behind films such as Chicken Run, Flushed Away and Wallace and Gromit.
Fallon is part of Publicis Group, the world’s 4th largest communications group. In 2008, the company won over 80 awards, including 12 Gold BTAA (British Television Advertising Awards) and a Black Pencil at D&AD (Design & Art Direction), and were named Agency of the Year by BTAA, Creative Circle and Creative Review. Fallon brings to this project the creativity behind commercials such as Sony ‘Balls’, Skoda ‘Cake’ and Cadbury’s ‘Gorilla’ – the most awarded ad globally, including the Film Grand Prix at Cannes.
Tate Connects is designed to complement Tate’s other activities in the UK, including the four Tate galleries, an extensive programme of loans from the Tate Collection to public institutions, and ARTIST ROOMS, the collection jointly owned with National Galleries of Scotland and shared across the UK with additional support from The Art Fund and the Scottish Government.