Tate today announced its Tate App is now available from the App Store. The release of the app coincides with the 10th Unilever Series Commission for Tate Modern’s Turbine Hall and was inspired by the latest large-scale installation to take over the space. The app will offer iPhone and iPod touch users an interactive, immersive interpretation of the epic work How It Is by Polish artist Miroslaw Balka.
Tate has worked with Oscar-nominated production company Nexus and interactive directors Champagne Valentine to create an app that brings the mysterious, dark world of Balka alive and highlights Balka’s inspirations such as black holes, Noah’s Ark and visions of hell. The app allows iPhone and iPod touch users to move around a 3D world using the innovative Multi-Touch user interface and tap to trigger audio and visual content. The app also includes a video interview with the artist and the curator’s commentary on this monumental piece. As an added bonus, there is also a secret game level that is unlocked through GPS when users are near Tate Modern.
The Tate App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
This is the first in a series of Tate Apps for iPhone and iPod touch launching this year.
Notes to Editor
Tate Online is the leading museum website in the UK, with over 1.8 million unique visitors a month. The website is Tate’s fifth venue - where national and international visitors can engage with Tate’s Collection, programmes and resources.
Nexus is an independent production company and animation studio based in London, with a worldwide reputation for creative storytelling across a range of media. Their work includes an Oscar nominated short, Grammy nominated and MTV Award winning music videos, and Cannes Grand Prix, Gold Lions, and Black D&AD pencil winning commercials.
Champagne Valentine is Anita Fontaine and Geoff Lillemon, interactive directors originally hailing from Australia and the US respectively. They specialise in expanding the digital terrain by combining facets of interactive, new media, motion and gaming to create compelling and technologically advanced works. They have created bespoke interactive work for clients such as Comedy Central, Diesel, vh1, T-mobile, Scion XB, and (RED). As internationally recognised new media artists they also exhibit their works, developing custom installations and applications for galleries like the Museo Tamayo in Mexico City and the Gallery of Modern Art in Australia.