The Tate Movie Project truck will arrive at Leicester Square in London on 14 October. Its arrival will celebrate three months of successful touring to 52 schools and 23 festivals and family days at UK venues across the country when children got the chance to take part in creating an animation film. The truck will be visited in the Square at noon that day by the BBC’s Blue Peter presenter Andy Akinwolere, who will help children from St Clement Danes CE Primary School create characters, sets and props to be used in the film. The Tate Movie Project will then tour to a further 27 galleries nationwide in the final leg of its journey before the film enters the production phase early in 2011.
The first stage of the tour, which began on 15 July, saw the Tate Movie Project truck travel to schools and festivals and family days including the Harbour Festival in Bristol, the Juice Festival in Newcastle, the Thames Festival in London and primary schools from across the country from County Tyrone to Ayr to Plymouth. Children were invited to take part in a nationwide project to create the Tate Movie, the first of its kind, an animation film made by and for children. The truck returns to London as part of National Schools Film Week.
As storylines have developed, the Project will now look for even more drawings and sound effects which could end up in the movie. The next stage of the Tate Movie Project is a Gallery Tour which will run from October 2010 – March 2011 and take in Orkney, Aberdeen, Margate and Belfast. Children from selected primary schools will attend workshops at a network of partner galleries across the UK. These workshops will help generate animation ideas and artwork for the film and be inspired by art.
At the heart of the Tate Movie Project is the website http://www.tatemovie.co.uk/. Which has had more than 500,000 hits since it went live. Children get involved in the whole movie making process online, from the hand-drawn characters and plot twists, down to props and sound effects. When children enter the website they are welcomed by Ronnie, the animated “Movie Director”, and the rest of his crew, who will guide them through the process. The website has been designed to appeal to children aged 5-13 and will enable them to explore animation, scripting, editing and sound effects. Their creations and contributions to the movie are uploaded directly onto the website where they can interact with all the activities and resources it provides.
The vast bank of material will be brought together by Tate, Aardman and Fallon in the most impressive way possible using the latest animation technology.
The finished film will be broadcast on BBC TV in mid-2011. Meanwhile, CBBC’s Blue Peter is following the real-life production process and encouraging kids to get involved.
The project has been made possible through £3million of funding from Legacy Trust UK, an independent charity set up to create a cultural and sporting legacy from the 2012 Olympic and Paralympic Games, and the project will become part of the London 2012 Cultural Olympiad. BP, as one of the Premier Partners of the Cultural Olympiad, is providing further sponsorship and practical support to the education programme underpinning the project. As well as broadcast support, BBC Learning are producing fun, accessible resources for kids and teachers alike.
Notes to Editor
Tate Media complements the four Tate galleries by working beyond the traditional gallery context, and actively engaging large audiences through both traditional communications and innovative online and multimedia programmes, for which it has won numerous awards, including four Baftas.
An important aspect of Tate’s national role is to collaborate with other galleries and museums for the benefit of the widest public across Britain. In addition to running a large programme of loans to public organisations across the United Kingdom and organising touring exhibitions from its galleries, Tate collaborates with a wide range of galleries and museums in England, Scotland, Wales and Northern Ireland, sharing and exchanging expertise, knowledge and ideas to develop joint initiatives.
Legacy Trust UK
Legacy Trust UK is an independent charity whose mission is to support a wide range of innovative cultural and sporting activities which celebrate the London 2012 Olympic and Paralympic Games and which will leave a lasting legacy in communities throughout the United Kingdom.
The Trust is the only organisation in the UK dedicated to ensuring a lasting community legacy from the Games, with the funding to make this happen. It has been set up with a £40 million endowment which it is channelling through twelve regional and four national programmes. It is funded by the Big Lottery Fund (£29m), Department for Culture Media and Sport (£6m, ringfenced for UK School Games) and Arts Council England (£5m).
About BP and its cultural support in the UK
BP has supported arts and culture in the UK for over 30 years and currently focuses its support on long-term partnerships with four world class institutions; The British Museum, The National Portrait Gallery, The Royal Opera House and Tate Britain. More than 1.5 million people across the UK attended a BP supported event in 2009. With its support of the London 2012 Open Weekend and the Cultural Olympiad, BP is helping to showcase the UK’s cultural excellence and diversity to an even wider audience.
London 2012 Cultural Olympiad
The London 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements. Spread over four years, it is designed to give everyone in the UK a chance to be part of London 2012 and inspire creativity across all forms of culture, especially among young people. Millions of people around the UK are already part of the Cultural Olympiad, through the Inspire programme and Open Weekend.
The finale of the Cultural Olympiad will be in a twelve week UK-wide Festival in the summer of 2012, bringing together leading artists from all over the world.
The Cultural Olympiad has benefited from a National Lottery grant of £16.6 million from the Olympic Lottery Distributor. Other funders include Legacy Trust UK and Arts Council England. British Council will commit £3million to the international development of London 2012 Cultural Olympiad projects. BP and BT are Premier Partners of the Cultural Olympiad. Panasonic are the presenting partner of Film Nation: Shorts.
For more details visit www.london2012.com/culture
CBBC is one of the most-loved channels for children, and it reaches more six to 12-year-olds than any other children’s channel in the UK. Almost a third of its target audience in digital homes in the UK tune in every week. Working with BAFTA and Film Education, it seeks to promote film-making and media literacy amongst its target audience.
Aardman is one of the world’s best animation companies. Their award-winning work leads the field in producing a unique brand of independent film that is universally appealing to both children and adults. The studio has had seven Oscar nominations and has won four. Aardman brings to this project the experience, knowledge and talent behind films such as Chicken Run, Flushed Away and Wallace and Gromit.
Fallon is part of Publicis Group, the world’s 4th largest communications group. In 2008, the company won over 80 awards, including 12 Gold BTAA (British Television Advertising Awards) and a Black Pencil at D&AD (Design & Art Direction), and were named Agency of the Year by BTAA, Creative Circle and Creative Review. Fallon brings to this project the creativity behind commercials such as Sony Balls, Skoda Cake and Cadbury’s Gorilla – the most awarded ad globally, including the Film Grand Prix at Cannes.
National Schools Film Week is run by Film Education, a charity whose aim is to harness the educational potential of cinema. They provide curriculum-based learning materials, produce teacher training programmes, and run free screenings and events for schools. In 2009, National Schools Film Week was attended by 400,000 young people nationwide.
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