Developing new audiences is central to our ability to promote enjoyment, understanding and knowledge of art. We aim to attract as wide a public as possible to our exhibitions, displays and work online through partnerships, media and advertising. We also organise programmes and activities, such as Late at Tate Britain, UBS Openings: The Long Weekend, BP Saturdays, Super Sundays and Tate Tracks, with the specific aim of attracting new and target audiences such as young people and families.
The result of this approach is that between 1 April 2006 and 31 March 2007, Tate recorded over 7.7 million visits across its four galleries, and over 11 million unique visits to Tate Online. Tate Britain and Tate Modern both registered record years resulting in an increase for Tate galleries overall of 20% from the previous year's figures (2005–6). The rise of Tate Online represents an increase of 33% from the previous year. 44,580 people attended Late at Tate Britain, 61% of whom were under 34, and 110,000 people came to UBS Openings: The Long Weekend, of which 33% were first-time attenders.
