This notice sets out the information collected about you through the use of the Tate website and any other electronic communications networks by Tate
1. Information collected
When you use the Tate website, we may collect personal information about you when you request a specific service using online forms and every time you email us your details. We use this information to:
- contact you to respond to your queries (if you email us with a question, for example)
- provide you with services (send you an email bulletin or enable your progress through an online course, for example)
- personalise your experience of Tate content (remembering your most recent search in Art & artists, for example)
- contact you to ask you to respond to surveys
- optimise your experience of Tate content (remembering your connection speed to serve you streamed video, for example)
We collect information about you when you comment or create user accounts and log in to the following website services:
- Main website sign in used for visitor comments
- Online courses
- Tate Online Shop
- Working at Tate
- Tate Kids
- Tate Collectives
- BP Art Exchange
- Email bulletin subscriptions
We collect information about you when you use a Tate checkout to buy the following products:
- Tickets (for full details see the Tickets privacy notice)
- Tate Members
- Magazine subscriptions
- Online courses
Signing in using social networking credentials
If you sign in to our sites using a Facebook sign in as a means of authentication, you grant permission to Facebook to share your user details. This will include your name and email address which will then be used to form a Tate Digital account. Please be aware that this authentication also permits the sharing of your gender, date of birth, user ID, networks, location and any other information you may choose to share according to your Facebook account settings. If you remove the Tate app from your Facebook settings, then our access to your additional information will cease. For more information, visit Facebook’s App Privacy Settings & Your Info page.
If you sign in to our sites using a Google sign in as a means of authentication, you grant permission to Google to share your user details. This will include your name and email address, date of birth, gender and location which will then be used to form a Tate Digital account. Please be aware that this authentication also permits the sharing of your public profile URL, photo, gender, date of birth, country, language, and timezone according to your Google account settings. If you remove Tate from your Google settings, then our access to your additional information will cease. For more information, visit Google’s Authorizing applications and sites page.
If you sign in to our sites using a Twitter sign in as a means of authentication, we receive your Twitter username. For more information, visit Twitter’s Connecting or revoking third-party applications page.
Cookies are pieces of data that a website can transfer to an individual’s computer hard drive for record keeping. Cookies can make websites easier to use by storing information about your preferences on a particular website. The information may remain on your computer after the Internet session finishes and you leave the website but you can delete them using some browsers, manually or using system utilities. Most internet browsers are pre-set to accept cookies.
For more information on cookies and their uses, visit All About Cookies.
2.1 Google Analytics
We use Google Analytics to collect information about how our visitors use and navigate this website. We use this information to report to funders such as the Department for Culture, Media and Sport and to analyse usage of the website so that we can continually work to add new features and improve your experience of it.
The cookies collect information such as the number of visitors to the site, which pages they visited and whereabouts they came to the site from. This information is anonymous and cannot be used to identify you personally.
2.2 Personalised advertising
If you browse this website you may receive personalised banner advertisements whilst browsing other reputable websites. We are committed to providing you with information on products and offers which are relevant to you. The banner advertisements will relate to exhibition pages, events or products which have been viewed whilst browsing this website on your computer or other device.
You may also opt out of receiving further personalised advertisements in the future by clicking on the bottom right hand corner of any advertisement you receive and following the instructions.
2.3 Third-party cookies
During your visits to the Tate website you may be delivered cookies by third-party websites. When you visit a page with content embedded from, for example, Facebook, SoundCloud, Vimeo, Twitter, YouTube, Google Maps or Flickr, you may be presented with cookies from these websites. Tate does not control the dissemination of these cookies. You should check the third-party websites for more information about these.
We run regular surveys to improve our website. Cookies are used to allow the form or pop-up survey to be hidden on your return visits. This is to prevent you from being shown the survey again unnecessarily. Cookies are also used to record the overall number of answers to the survey questions and to link these to web statistics. They do not store your personal data.
When you join as a Tate Member we collect information about you in order to:
- send your membership benefits by post i.e. your membership welcome pack and cards, magazine and Guide etc
- provide you with services (i.e. send you an email bulletin or SMS)
- talk to you about Tate Enterprises and Tate Foundation (i.e. notification of Tate shop discounts and fundraising communication about our charitable work)
- personalise your experience of Tate (i.e. to build a picture of your interests which means we can tell you about programme and product offerings that are most relevant to your interests)
We collect this information in the following ways:
- when you join as a Member
- when you use your membership card(s) to visit exhibitions and Members Rooms
- when you make purchases in the Tate shop in one of our galleries or online
- when you create online user accounts and online checkouts
- when you respond to Tate emails
- any preferences you have told us about
Where adequate measures have been taken to anonymise your personal data, for example by way of a cryptographic hash function, this data may be provided to third parties to process lawfully and in accordance with any consents you have previously given.
We do not collect or process sensitive personal data such as race, ethnic origin, physical or mental health, political or philosophical views or sexual orientation. We will never sell, rent or exchange your details with any other organisation.
Working with suppliers
In some cases we work with external suppliers to provide certain services. For example, an external fulfilment house is used to send large volumes of mail such as Tate Etc. magazine. In this instance, we send your name and address to the fulfilment house to enable them to deliver your magazine. Other services provided by external suppliers might include agencies or consultants who provide marketing assistance. All data is transferred securely and all external suppliers have signed data processing and confidentiality agreements with Tate.
Privacy and data protection
Tate complies with all applicable UK and EU data protection legislation in force in respect of any personal information you submit to us. The personal details you submit to us will only be used for the specified purposes indicated to you and will not be passed onto unauthorised third parties without your explicit consent. You can contact us to amend or remove any information you submit to us – please call 020 7887 8888 or email email@example.com. You can unsubscribe from emails by clicking on the relevant ‘unsubscribe’ link in Members’ emails.
3. Other websites
5. Changes to this privacy notice
From time to time Tate may change this privacy notice. You may therefore wish to check this page each time you submit personal information to Tate. The latest privacy notice will always appear on this page.
6. Contacting Tate about this privacy notice
If you have any questions or comments about this privacy notice, please contact us at firstname.lastname@example.org.