Braco Dimitrijevic met a woman at 11.23pm on 28 May, 2005 on a street in London, took her photograph and asked her to sign a certificate to document the event.
This chance encounter is the latest in a series of works, spanning thirty years, in which an arresting photograph of an unknown person is exhibited in a prominent city space.
Works from this series, entitled 'The Casual Passer- By', have been exhibited in major cities worldwide, including Paris, New York, Zagreb, Venice, London and Berlin since 1971.
Using advertising media such as billboards, banners, buses and underground sites, this work wittily addresses the chances and whims of history that celebrate some people but leave others to be forgotten forever and raises intriguing questions about fame, anonymity and the boundaries between public and private identity.
This most recent The Casual Passer-By has been made possible by a special collaboration between Tate Modern, Sadler's Wells, Viacom Outdoor and Platform for Art.
Win free entry to Tate exhibitions and Sadler’s Wells
performances for a year, and become part of the project.
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View the entries in our online sightings gallery.
Viacom Outdoor is proud to support The Casual Passer-By series. Advertising on the Capital's buses and the London Underground captures the attention of 4.5 million consumers on the move every week, making it the perfect media to create a stir on the streets for Dimitrijevic's latest work.
The most recent The Casual Passer-By: 11.23pm, Chelsea, May 2005 can be seen large scale at Sadlers Wells as part of a year round programme of site specific artworks commisioned for the foyer spaces of the theatre, curated by Sacha Craddock.
See the original, The Casual Passer- By: 11:28am London,
October 1972, at Tate Modern’s acclaimed Open
Systems:
Rethinking Art c.1970 exhibition until 1 September 2005.
This project is one of many artists’ interventions and exhibitions delivered through Platform for Art, London Underground’s art programme.