Promotion banner for the new Magic Tate Ball mobile app

Mobile magic from Tate puts art in your pocket

Magic Tate Ball is a new location-based mobile app from Tate, inspired by the iconic Magic 8 Ball, where players shake the ball in search of an answer to one of life’s mysteries. The difference is, when you shake your phone, this clever app presents you with an artwork that is linked to your surroundings. Using date, time-of-day, geographical location, live weather data and ambient noise levels the app will trawl through a selection of artworks from Tate’s collection for the best match.

With artworks from Damien Hirst, Tracey Emin, Pablo Picasso, Henri Matisse, Claude Monet and many more, Magic Tate Ball presents a new, playful approach to discovering art.

Wherever you are in the world, Magic Tate Ball will find an appropriate piece of art. On a sunny day, share in Constable’s appreciation of the great British landscape; if its raining you might encounter Matisse’s Snail; or in a noisy pub you might get a Georg Baselitz sculpture made with a chainsaw. Each work comes with a Twitter-sized informative write-up.

A hidden bonus feature in the app can only be activated when the user visits Tate Modern.

Magic Tate Ball was devised by digital design agency Thought Den, in collaboration with Tate Media, and is sponsored by Bloomberg as part of their ongoing support of digital interpretation at Tate Modern.

Magic Tate Ball is available for free in the Nokia Store and Apple App Store from 11 May 2012.

Sponsored by Bloomberg