You might soon be seeing a Whistler down your road or a Constable in your city centre, thanks to a new project to bring iconic British artworks to poster sites across the country.
Art Everywhere is the brainchild of Innocent Drinks co-founder Richard Reed, who said: ‘We want to flood the streets of the UK with the greatest art this country has ever created. One way of thinking of it is as a massive outdoor art gallery.’
From the end of June, you will have the chance to vote for your favourite artworks from a selection drawn from the national collections. Reproductions of the top 50 will go on show on tens of thousands of billboard sites across the country for two weeks, 10–25 August 2013.
The shortlist includes works from the 15th century right up to the present day.
‘It’s a nourishing, exciting surprise to see art where you wouldn’t expect to see it,’ said Reed, who was inspired by a mysterious artwork he saw on a billboard everyday on the way to work. ‘This is one of the few ways left of reaching everyone in the country at the same time.’
As well as voting for the works, members of the public can also become patrons of the exhibition through a ‘crowdfunding’ initiative accessed through the project website. Although the poster sites have been donated for free by the poster industry, funds are required for printing and production costs. Donations of £3 will buy the paper and printing for one poster site; donations of £15 or more will be able to choose limited-edition rewards by British artist Bob and Roberta Smith.
Stephen Deuchar, director of the Art Fund, who have collaborated on the project, said this was the first time crowdfunding had been used for a visual arts project in the UK.
Tate director Nicholas Serota said: ‘Tate has a commitment to reaching audiences across the UK. We are delighted to have partnered with Art Everywhere in a celebration of British art that will bring some inspiring images to our streets.’
View the shortlist and vote for your favourites from the end of June by visiting www.arteverywhere.org.uk