‘I have a strategy to create a seductive image that calls the viewer “come, come see me” then punches his face’ - Shai Kremer Israeli artist Shai Kremer explains how beauty is can be powerful than violence.

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Shai Kremer is an Israeli artist. His work Urban Warfare Training Centre, Panorama, Tze’elim 2007 are on display in Exposed: Voyeurism, Surveillance and the Camera at Tate Modern until 3 October 2010. Part of a series of Exposed interviews available for free on your mobile phone at Tate Modern: http://bit.ly/bMTtrb