Romain Mader is a Swiss photographer who explores themes of gender-representation, loneliness and romance by creating fictional narratives within his images. His series Ekaterina is on display in Tate Modern’s Performing for the Camera photography exhibition. Mader travelled to the Ukraine and documented his imaginary search for a girlfriend who then became his wife. We pick up the story and characters in London where photographer/husband takes his wife on a romantic tour of the city. Serious performance art, portraiture, or just simply posing for the camera? What does is it mean to perform for the camera? Performing for the Camera brings together over 500 images shown in series, including vintage prints, large scale works, marketing posters and artists working with Instagram. It is a wide-ranging exploration of how performance artists use photography and how photography is in itself a performance.