My name is Mario Ybarra Jr. I am an artist from Los Angeles. I own and operate along with my wife, Karla Diaz, a gallery in China Town called the New China Town Barber Shop. It was a working barber shop for about 50 years and now we run artists projects out of this space. Today we are here at the Sweeney Tate. The set up here is based a little bit on what the barber shop looks like in Los Angeles. You are getting a trumped up semilateral view of what my barber shop is in Los Angeles. It is more of a London Dungeon meets Madam Tussauds meets my barber shop back in Los Angeles. So it’s kind of trumped up and all these kind of notions of visualisation are amped up, colours are brighter, greener, bolder. Stripes are bigger, checkers and smaller, chairs are brighter. We are here to give you the ultimate experience of a barber shop. Initially I was really interested in bringing together this union or unification of barbers from all over the world. We’ll have Victor Garcia hailing from Los Angeles from the Union Barber Shop in my home town of Wilmington, California. We will have Daniel, a barber that has been of long service to the Soho community and the town of London. Another person which I can’t really call a barber, but a barber of sorts is Carlos from Pepi’s in Camden. Part of my practice as an artist is to bring two worlds together, the general audience and the art audience in a kind of museum space or gallery space. This is kind of my mission as an artist and something I really enjoy doing. What I hope an audience gets out of coming to see the Sweeney Tate is that when they go back into their neighbourhoods and walk down the streets of London or their home towns around the world that when they peer into these barber shops that they pass every day and probably never notice, would actually take notice of this place. Press their faces up against the window, leave their index fingers and their nose prints on the windows to look inside and to see these small worlds that are essentially stages for life, these places where people are sharing experiences, sharing their grief, sharing their losses but also sharing their triumphs and sharing their vision, so I hope that that’s what an audience would get out of this, a place that they can kind of relate back to their own world and experiences. I hope to convey that a little bit about the space of kind of contemplation, a space of kind of transformation because that’s what it is, you go in and you become transformed when you leave the space, you know, you get a haircut, you get a shave or whatever it is and it is a real space of transformation, it kind of gives you…it’s the refresh button or the reboot of your appearance and I think that that’s super important.