The concept of superflat is based on the principle that all creative works on a flat surface are two-dimensional and as a result should be given equal weight be they fine art, pop videos, animation, graphic design or new media

The concept was devised by the Japanese artist Takashi Murakami. Superflat is about things existing simultaneously in the present. As well as levelling the playing field between high and low culture, or for that matter between ancient and modern history or between Eastern and Western cultures. 

With superflat, Murakami set out to translate the post-war popular culture of Japan and in doing so created a foundation for Japanese contemporary art to be understood in the West.