 Early
examples of art’s crossover into the commercial sphere include
Frederick Kiesler’s studies of shop windows and László Moholy-Nagy’s
application of Bauhaus principles to the presentation of objects.
The Surrealists created highly theatrical window displays, outraging
the public by confusing material and erotic desires.
Two major Pop art installations feature in Shopping:
Claes Oldenburg's The Store
1961, and The American Supermarket – constructed
for the first time since the original was shown in New York
in 1964. A collaboration between the great names of Pop art,
including Andy Warhol and Roy Lichtenstein, The American
Supermarket is an evocation of an ordinary supermarket
but one where real foods such as Warhol's signed stacks of
Campbell’s soup cans are mixed together with works such as
Robert Watts' chrome fruits and multicoloured wax eggs.
 Shopping
also presents a classic example of Christo's covered store
fronts from the 1960s, an ensemble of Jeff Koons’ monumental
vacuum-cleaner vitrines from the 1980s, and Barbara
Kruger's iconic work Untitled (I shop therefore I am)
1987.
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