The Success of Tate Modern

Audience at UBS Openings: The Long Weekend festival, Tate Modern 2006
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The Real Tuesday Weld from UBS Openings: The Long Weekend, Tate Modern 2006, Photo © Sheila Burnett
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The Unilever Series: Olafur Eliasson The Weather Project, Tate Modern 2003, © Tate Modern & Olafur Eliasson, 2003

Over 25 million people have visited Tate Modern since it opened in May 2000. In only six years, it has transformed a previously underdeveloped area of London and has helped give the city a new image as a leading centre of contemporary culture. Tate Modern has become a new landmark for London and its programme and architecture have won international acclaim.

• Tate Modern is the most popular museum of modern art in the world.
  
  
• Attendance has been double original expectations.
  
  
• 60% of visitors to Tate Modern are under 35 years of age.
  
  
• Tate Modern is the third most popular free visitor attraction in London.
  
  
• Almost 2 million people have taken part in Tate Modern's education programmes since opening.
  
  
• In 2001, Tate Modern was awarded the first Prime Minister's Award for Better Public Building.
  
  
• In March 2005, hundreds of Time Out readers nominated Tate Modern as their favourite London building.
  
  
• Tate Modern contributes between £75 and £140 million in economic benefits to London annually.
  
  
• The arrival of Tate Modern has generated between 2,000 and 4,000 new jobs, about half of which are located in the Southwark area.

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