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DREAMS
Hirst has related the cabinets to people, comparing the drugs
inside them to internal organs, and commenting on the way
many drugs relate to a particular part of the body. In some
previous installations of Pharmacy, the cabinets were
arranged to place drugs for head ailments at the top, down
to those for the feet at the bottom.
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'People have confidence in medicine.
I noticed they were looking at shiny colours and bright shapes
and nice white coats and cleanliness and they were going right
- this is going to be my saviour, except they weren't reading
the side-effects. There seems to be a lot of trickery going
on. I think art is a hell of a lot better for you than medicine,
in the long run. You don't get a long list of side-effects
- or maybe you do!'
The actual packages are empty, although you can't tell this by
looking. Hirst has explained: 'I still get
a kick out of the fact that there's no medicine involved in Pharmacy.
It's a very simple way to look at how this confidence works with
medicine companies. The packaging is the power.'
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