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‘Good business is the best art’, Andy Warhol famously said. His unashamed devotion to the marketplace was derided by much of the art world during his lifetime but, since his death in 1987, many younger artists have shown a similar fascination with commerce, the media and celebrity. Like Warhol, they have found that marketing and publicity provide a way of engaging with the modern world far beyond the narrow confines of the studio, gallery and museum.

Exhibition curator Alison Gingeras introduces Pop Life: Art in a Material World:

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Alison Gingeras on Pop Life