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This set of posters was produced to commemorate an action performed by VALIE EXPORT in Munich in 1968. She entered a cinema wearing trousers with a triangle of fabric removed at the crotch and walked between the rows of seated viewers. Her action was intended to confront the cliché of women’s cinematic representation as passive objects. The posters were then fly-posted in the streets. ‘I wanted to be provocative, to provoke, but also aggression was part of my intention...I sought to change the people’s way of seeing and thinking’, the artist has said.

July 2008