This is one of thirty posters published in a portfolio entitled Guerrilla Girls Talk Back by the group of anonymous American female artists who call themselves the Guerrilla Girls. Tate’s copy is number twelve in the edition of fifty.
Since their inception in 1984 the Guerrilla Girls have been working to expose sexual and racial discrimination in the art world, particularly in New York, and in the wider cultural arena. The group’s members protect their identities by wearing gorilla masks in public and by assuming pseudonyms taken from such deceased famous female figures as the writer Gertrude Stein (1874-1946) and the artist Frida Kahlo (1907-54). They formed in response to the International Survey of Painting and Sculpture held in 1984 at the Museum of Modern Art, New York. The exhibition included the work of 169 artists, less than 10% of whom were women. Although female artists had played a central role in experimental American art of the 1970s, with the economic boom of the early 1980s in which artwork prices rose steeply, their presence in museum and gallery exhibitions diminished dramatically. Dubbing themselves the ‘conscience of the art world’, in 1985 the Guerrilla Girls began a poster campaign that targeted museums, dealers, curators, critics and artists who they felt were actively responsible for, or complicit in, the exclusion of women and non-white artists from mainstream exhibitions and publications.
Like American artists Barbara Kruger (born 1945) and Jenny Holzer (born 1950), the Guerrilla Girls appropriated the visual language of advertising, specifically fly-posting, to convey their messages in a quick and accessible manner. They pasted up their first posters on SoHo streets in the middle of the night. Combining bold block text with lists and statistics that were compiled by the Girls themselves or reinterpreted from existing sources such as art magazines and museum reports, the posters named New York galleries that showed no more than 10% women artists (Tate P78810) and listed successful male artists who allowed their work to be shown in galleries showing little or no work by women (Tate P78809). With such posters as ‘The Advantages of Being a Woman Artist’ (1988, Tate P78796) and ‘Relax Senator Helms, the Art World is your kind of place (1989, Tate P78792) the Girls used wit and irony to point a critical finger at double standards prevalent in the art world and elsewhere.
The group gradually widened their focus, tackling issues of racial discrimination in the art world and also made more direct, politicised interventions. They organized forums at the Cooper Union where critics, curators and dealers could tell their side of the story (1986, Tate P78805), inserted flyers inside the covers of all the books in the Guggenheim Museum’s bookstore, and, concurrently with the 1987 Whitney Biennial, made an exhibition of information exposing the museum’s poor record on exhibiting women and artists of colour (Tate P78798). In 1992, at the opening of the Guggenheim Museum SoHo, after instigating a postcard-writing campaign attacking the museum for proposing to show only white male artists, they organized a demonstration, handing out bags with gorilla heads printed on them for protesters to wear over their heads. To date they have produced more than ninety posters, three books, numerous stickers and other printed projects and have undertaken actions about discrimination in art, film and politics. They make presentations and run workshops at schools, museums and various organisations. Their individual identities are always concealed behind the signature gorilla masks.
The image on this poster first appeared in the form of peel-off stickers placed on New York gallery windows and doors in 1987. The words ‘We Sell White Bread’ appear stamped over a slice of white bread next to a list of ingredients including the white male artists exhibited by the galleries. The poster states that the white bread favoured by the galleries ‘contains less than the minimum daily requirement of white women, and non-whites’.
Helena Reckitt and Peggy Phelan, Art and Feminism, London 2001, pp.12, 17, 42, 153 and 268
Liz McQuiston, Suffragettes and She-Devils, London 1997, pp.11, 114-15, 122-3, 140-1, 150-2 and 158
Whitney Chadwick, Guerrilla Girls, Confessions of the Guerrilla Girls, New York 1995, reproduced p.51
December 2004/February 2005