Cildo MeirelesInsertions into Ideological Circuits: Coca-Cola Project 1970

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Artwork details

Cildo Meireles (born 1948)
Insertions into Ideological Circuits: Coca-Cola Project
Interções em Circuitos Ideolõgicos: Projeto Coca-Cola
Date 1970
Medium3 glass bottles, 3 metal caps, liquid and adhesive labels with text
Dimensionsobject, each: 250 x 60 x 60 mm
Acquisition Presented by the artist 2006, accessioned 2007
Not on display


Meireles conceived his two Insertions into Ideological Circuits projects for an exhibition of conceptual art held at The Museum of Modern Art, New York in 1970 entitled Information. The Coca-Cola Project and the Cédula or Banknote Project (see Tate T12512-38) explore the notion of circulation and exchange of goods, wealth and information as manifestations of the dominant ideology. For the Coca-Cola Project Meireles removed Coca-Cola bottles from normal circulation and modified them by adding critical political statements, or instructions for turning the bottle into a Molotov cocktail, before returning them to the circuit of exchange. On the bottles, such messages as ‘Yankees Go Home’ are followed by the work’s title and the artist’s statement of purpose: ‘To register informations and critical opinions on bottles and return them to circulation’. The Coca-Cola bottle is an everyday object of mass circulation; in 1970 in Brazil it was a symbol of US imperialism and it has become, globally, a symbol of capitalist consumerism… (read more)

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