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During the mid 1970s, Ruscha made a series of drawings in pastel using pithy phrases against fields of colour. The sentences and phrases evoke American vernacular and slang, draw attention to a particular experience, or recall the excesses of Hollywood culture. In a number of these works Ruscha draws attention to his own work and to the practice of other conceptual artists working at the time. The monochromatic black and white points to Ruscha’s interest in making books, and particularly those he made dedicated to his series of black and white photographs.