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In her earlier photographic works, Sherman had explored the depiction of female stereotypes in Hollywood cinema, transforming herself into a number of different characters. Her ‘Fashion’ series, to which this photograph belongs, may be seen as a satire on the idealised notion of woman proposed by the fashion industry. The makeup Sherman used here has a theatrical, exaggerated quality to it, and evokes a sense of misery at odds with the richness of her costume. Her ‘turban’ refers to the contrived ethnic themes often used to give fashion shoots a certain ‘exotic’ character.

February 2016