Derek Boshier
The Identi-Kit Man 1962

Artwork details

Artist
Derek Boshier born 1937
Title
The Identi-Kit Man
Date 1962
Medium Oil paint on canvas
Dimensions Support: 1830 x 1832 mm
Collection
Tate
Acquisition Purchased 1971
Reference
T01287
On display at Tate Britain
Room: 1960

Display caption

This is one of a series of paintings in which Boshier refers to toothpaste. He was fascinated by the culture of commodities and the increasingly-evident process of Americanisation. Toothpaste, which was the first product advertised on British television, was seen to epitomise both. Boshier’s view was influenced by journalist Vance Packard’s critique of American advertising practices in his popular book, The Hidden Persuaders.

September 2016

About this artwork