Summary
DeLuxe is a portfolio of sixty individually-framed prints hung in a rectangular grid formation comprising five rows of twelve, arranged in a sequence fixed by the artist. The work’s raw materials are advertisements drawn from magazines dating from the 1930s to the 1970s aimed at African American consumers, such as Ebony, Our World and Sepia. Extracts of textual advertisements and images of mainly female models have been cut and layered to create the effect of a collage. These advertisements promote a range of beauty products for women and men, especially goods relating to hair including wigs and pomades. Other publicity materials advertise items including slimming aids, underwear, feminine hygiene items and skin treatments, such as bleaching creams. Gallagher employed a variety of techniques to transform the advertisements, combining traditional printing processes of etching and lithography with recent developments in digital technology… (read more)
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