Martin Kippenberger

Multiples - Art has always sold well


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Martin Kippenberger 1953–1997
Original title
Multiples - Die Kunst ist immer gut verkaft worden
Screenprint on paper
Image: 838 x 592 mm
Purchased 2005

Not on display


German artist Martin Kippenberger designed this poster to promote a group exhibition of works created in multiple versions, in which the artist also participated, staged at Daniel Buchholz’s Cologne gallery in the autumn of 1987. Reproducing a quote by artist A.R. Penck (born 1939) – ‘art has always sold well’ – the design openly embraces the cynicism occasionally levelled at the commercial nature of ‘multiple’ artworks. The poster was produced by Kippenberger in collaboration with Avner Sundelson.

Though prolific as a painter, sculptor, musician and writer, the 178 posters created by Kippenberger throughout his career form a significant body of work. Normally created as screen prints or lithographs in standard advertisement sizes, they were used to promote a wide variety of events from art exhibitions to upcoming parties. From 1986 Kippenberger began to group his posters into folios, though these were united more by date than by similarity of style or function. This work forms part of the third of Kippenberger’s five folios, Good Regression Needs No Excuses. Published in 1988 in an edition of twenty-five, each folio contained twenty-four posters made between 1987 and 1988.

Kippenberger’s posters belong to the mass of apparently supplementary material produced by the artist throughout his career that parallels his work in painting, sculpture, installation and performance. However, like his books, pamphlets and literary and musical projects, the posters share with his more conventional artworks the desire to undermine the accepted structures of the art world by defying attempts to understand his artistic output as a whole, by blatantly embracing collaboration, and by actively involving himself in the promotion and reception of his work. As the artist Jutta Koether wrote on the occasion of the 2006 Kippenberger exhibition at Tate Modern:

Martin’s posters best represent him and sum up the range of his ability: the humour, the social critique, the clever combination of provocative images and allusions. They were critical and politicised, perfectly expressing his ideas and his personality.
(Jutta Koether in Tate Etc., no.6, Spring 2006, p.36.)

Further reading
Bice Curiger and Guido Magnaguagno, Martin Kippenberger: Die Gesamten Plakate 1977–1997, Cologne 1998, p.94.
Doris Krystof and Jessica Morgan (eds.), Martin Kippenberger, exhibition catalogue, Tate Modern, London 2006.
Ann Goldstein (ed.), Martin Kippenberger: The Problem Perspective, exhibition catalogue, Museum of Contemporary Art, Los Angeles 2008.

Lucy Watling
March 2012

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