Kruger aims to challenge the viewer's expectations through striking juxtapositions of found photographs and provocative text. Her works criticise the spectacle of mass-media imagery while taking advantage of it as a powerful means of communication. She employs language to question cultural stereotypes, often using the opposition of 'we' (women) and 'you' (men) as a way of attacking the fact that art and culture are usually directed towards a male viewer. But here, the 'we' for whom she speaks is not made clear. In this work, Kruger mixes sign language, gesture and words to enforce or counteract meaning.