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Kruger aims to challenge the viewer's expectations through striking juxtapositions of found photographs and provocative text. Her works criticise the spectacle of mass-media imagery while taking advantage of it as a powerful means of communication. She employs language to question cultural stereotypes, often using the opposition of 'we' (women) and 'you' (men) as a way of attacking the fact that art and culture are usually directed towards a male viewer. But here, the 'we' for whom she speaks is not made clear. In this work, Kruger mixes sign language, gesture and words to enforce or counteract meaning.

August 2004