Eduardo Paolozzi started collecting images from popular publications and pasting them into scrapbooks when he was a child and continued to do so as an adult. During 1946 and 1947, his last year at the Slade School of Art, he began using such images in a series of collages which, according to Paolozzi, were heavily indebted to Pablo Picasso's (1881-1973) synthetic Cubism of c.1912-18. In the summer of 1947, while still an undergraduate, the Mayor Gallery, London, held Paolozzi's first one-man exhibition. Its success allowed him to leave the Slade and live in Paris. It was there, possibly in his flat on the Ile St Louis, that Real Gold was made.
The collage is made up of images from popular American magazines, which Paolozzi procured from American ex-servicemen, many of whom were studying in Paris as a result of an initiative by the United States government known as the GI Bill. In the context of his own poverty and the general deprivation that affected all of Europe in the years immediately after the Second World War (1939-45), it is not surprising that Paolozzi was seduced by the 'exotic society, bountiful and generous' (Eduardo Paolozzi, 'Retrospective statements' in Robbins, p.192) that he saw presented in American magazines. In Real Gold images of healthy, happy people enjoying the freedom afforded by such machines as modern cars and bikes are interspersed with such other new, liberating inventions as the portable radio and the electric kettle. On the right side is a can of Real Gold orange juice, the product from which the collage takes it title. The Real Gold logo appears in several of Paolozzi's collages from this time, and a year later he used the title again for one of his Bunk collages (Tate T01460).
It was not, however, just the suggestion of material well-being which attracted Paolozzi to these images. He was equally struck by their artistic value and their status as the new iconography of the modern world. In his opinion, the aesthetic of American advertisements and popular magazines was one 'where the event of selling tinned pears was transformed into multi-coloured dreams, where sensuality and virility combined to form, in our view, an art form more subtle and fulfilling than the orthodox choice of either the Tate Gallery or the Royal Academy' (Eduardo Paolozzi, 'Retrospective statements' in Robbins, p.192).
Real Gold and similar works by Paolozzi from this period have often been cited as the forerunners of Pop Art in Britain. Although there is a clear correspondence with ideas that were later to become associated with Pop Art, Paolozzi himself was responding to Dadaism and Surrealism. Before he left Britain in 1947 he was familiar with the collages of Max Ernst (1891-1976) and Roland Penrose (1900-1984), among others, and once in Paris he had access to Mary Reynolds's and Tristan Tzara's (1896-1963) collections of Dadaist and Surrealist work. The surprising juxtaposition of familiar objects was a central strategy of both groups, and one that is apparent in Paolozzi's collages of the late 1940s.
Eduardo Paolozzi: Sculpture, Drawings, Collages and Graphics, exhibition catalogue, Arts Council of Great Britain, London 1976
David Robbins (ed.), The Independent Group: Postwar Britain and the Aesthetics of Plenty, exhibition catalogue, Institute of Contemporary Arts, London 1990, pp.94-108 and 192-193, reproduced p.99, cat.no.50 (colour)