The four main figures, probably painted from living models, are an old beggar, a market-woman, her daughter and a girl, perhaps a contadina (country girl), with a basket. In the background is a humorously depicted Capuchin friar. The actions of the two right-hand figures, who invite a purchaser to buy their goods, suggest that the picture was cut down on the right, and indeed a 1962 cleaning revealed a fragment of a figure to the right of the girl's shoulder. As the picture was unlikely to have been square in shape, it is likely that several figures were originally included on the right.
Zoffany was in Florence from 1772 to 1778 painting commissions for the Grand-Ducal family. This picture was probably made in autumn of 1777, when Zoffany was in the final stages of completing The Interior of the Tribuna at Florence. It is comparable in style to his genre paintings The Optician, which was exhibited at the Royal Academy in 1772 (Royal Collection), and The Wandering Minstrels, which he gave to the Parma Gallery at that time. The artist appears to have been known in his day as a painter of market scenes. Hester Thrale (Mrs Piozzi) perhaps had this picture in mind when she wrote in her Observations of a Journey through Italy in 1784: 'My chief amusement at Alexandria was to look out upon the huddled market-place ... and who could help longing there for Zoffani's pencil to paint the lively scene?' (published in Piozzi, Glimpses of Italian Society in the Eighteenth Century, London 1892, p.53).
Mary Webster, Johan Zoffany 1733-1810, exhibition catalogue, National Portrait Gallery, London 1976, pp.66-7, reproduced