Press Release

Lights! Camera! Action! The Tate Movie Project Launches Today

Tate announced today the launch of the interactive website and national roadshow of the Tate Movie Project

The Tate Movie Project Truck Hits the Road

Tate announced today the launch of the interactive website and national roadshow of the Tate Movie Project.  Children from across the country are invited to take part in creating the Tate Movie, the first of its kind, an animation film made by and for children.

The Tate Movie Project truck takes to the road this weekend on a national three month tour of production workshops.  The truck will travel to 55 locations across the UK. It will visit primary schools, family events and festivals and will tour to every region of the UK. The truck folds out into a state of the art creative learning studio, complete with sound studio space, computers and a screening facility, all of which can be cleared away for workshops and activities. The children will work with artists and film-makers in the truck who will deliver hundreds of production workshops, using great artworks as a source of inspiration.

At the heart of the Tate Movie Project is the website Children will be able to be involved in the whole movie making process online, from the hand-drawn characters and plot twists, down to costumes and sound effects. When children enter the website they are welcomed by Ronnie, the animated “Movie Director”, alongside a host of other cartoon characters who will guide them through the process. The website has been designed to appeal to children aged 5-13 and will enable them to explore animation, scripting, editing and sound effects. Their creations and contributions to the movie are uploaded directly onto the website where they can interact with all the activities and resources it provides.

The vast bank of material created over coming months will be brought together by Tate, Aardman and Fallon in the most impressive way possible using the latest animation technology.

The next stage of group activities will be workshops that take place from October 2010 – March 2011 at a network of partner galleries across the UK. Full details of The Tate Movie truck’s tour is posted on the website at

The finished film will be broadcast on BBC TV in mid-2011. Meanwhile, CBBC’s Blue Peter will be following the real-life production process and encouraging kids to get involved.

It is hoped that up to a million children will be involved in the project as a whole.

The project has been made possible through £3million of funding from Legacy Trust UK, and will become part of the London 2012 Cultural Olympiad. BP, as one of the Premier Partners of the Cultural Olympiad, is providing further sponsorship and practical support to the education programme underpinning the project. As well as broadcast support, BBC Learning are producing fun, accessible resources for kids and teachers alike.

Nicholas Serota, Director, Tate said:

Showcasing the vivid imaginations of kids, The Tate Movie project will use great artworks to inspire 5-13 year olds nationwide to contribute their ideas to an animated movie. We hope that over one million children will be involved in The Tate Movie and we will help them to draw on their imaginations, lives and communities whilst developing their visual literacy, and inspiring the artists of the future.

Dugald Mackie, Chair of Legacy Trust UK said:

Legacy Trust UK is delighted that the Tate Movie has launched today. It will enable children to participate in creating a film like no other, and encourage them to engage in the London 2012 experience. The partners that are delivering the Tate Movie are bringing a unique and exciting opportunity to children across the UK, and creating a lasting legacy for everyone involved.

The London 2012 Olympic and Paralympic Games are not just about sport, and The Tate Movie project can help not only to engage children in cultural and creative activities in the run up to London 2012, but also to give creative professionals the opportunity to play an important role in placing the UK on the world map as a cultural leader.

Andy Akinwolere, Blue Peter Presenter, said:

We’re giving children an amazing opportunity to see their drawings, jokes, ideas and characters come to life as part of this fantastic animated film. At Blue Peter, we’re passionate about kids trying out new things, learning new skills and, most of all, letting their imagination loose. The Tate Movie Project is a brilliant way of doing just that.

Ruth MacKenzie, Director of Culture for London 2012, said

The Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Games, designed to give everyone in the UK a chance to be part of London 2012. I am delighted that this innovative project will be part of the London 2012 Cultural Olympiad, engaging with young people across the UK to take part in a national initiative in such an inspiring way.

Peter Mather, Regional Vice President, Europe, & Head of Country, UK, BP said:

BP is delighted to build on our longstanding partnership with the Tate by supporting the Tate Movie project. As one of the Premier Partners of the Cultural Olympiad, we look forward to seeing Tate Movie inspire young people around the UK between now and the Games in 2012.

Editor notes

Tate Media complements the four Tate galleries by working beyond the traditional gallery context, and actively engaging large audiences through both traditional communications and innovative online and multimedia programmes, for which it has won numerous awards, including four Baftas.

Legacy Trust UK

Legacy Trust UK is an independent charity whose mission is to support a wide range of innovative cultural and sporting activities which celebrate the London 2012 Olympic and Paralympic Games and which will leave a lasting legacy in communities throughout the United Kingdom.

The Trust is the only organisation in the UK dedicated to ensuring a lasting community legacy from the Games, with the funding to make this happen. It has been set up with a £40 million endowment which it is channelling through twelve regional and four national programmes. It is funded by the Big Lottery Fund (£29m), Department for Culture Media and Sport (£6m, ringfenced for UK School Games) and Arts Council England (£5m).

About BP and its cultural support in the UK

BP has supported arts and culture in the UK for over 30 years and currently focuses its support on long-term partnerships with four world class institutions; The British Museum, The National Portrait Gallery, The Royal Opera House and Tate Britain. More than 1.5 million people across the UK attended a BP supported event in 2009. With its support of the London 2012 Open Weekend and the Cultural Olympiad, BP is helping to showcase the UK’s cultural excellence and diversity to an even wider audience.

London 2012 Cultural Olympiad

The London 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements.  Spread over four years, it is designed to give everyone in the UK a chance to be part of London 2012 and inspire creativity across all forms of culture, especially among young people. Millions of people around the UK are already part of the Cultural Olympiad, through the Inspire programme and Open Weekend.

The finale of the Cultural Olympiad will be in a twelve week UK-wide Festival in the summer of 2012, bringing together leading artists from all over the world.

The Cultural Olympiad has benefited from a National Lottery grant of £15.6 million from the Olympic Lottery Distributor. Other funders include Legacy Trust UK and Arts Council England. British Council will commit £3million to the international development of London 2012 Cultural Olympiad projects. BP and BT are Premier Partners of the Cultural Olympiad. Panasonic are the presenting partner of Film Nation: Shorts.

For more details visit

 Tate Connects is designed to complement Tate’s other activities in the UK, including the four Tate galleries, an extensive programme of loans from the Tate Collection to public institutions, and ARTIST ROOMS, the collection jointly owned with National Galleries of Scotland and shared across the UK with additional support from The Art Fund and the Scottish Government.

CBBC is one of the most-loved channels for children, and it reaches more six to 12-year-olds than any other children’s channel in the UK. Almost a third of its target audience in digital homes in the UK tune in every week. Working with BAFTA and Film Education, it seeks to promote film-making and visual literacy amongst its target audience.

Aardman is one of the world’s best animation companies. Their award-winning work leads the field in producing a unique brand of independent film that is universally appealing to both children and adults. The studio has had seven Oscar nominations and has won four. Aardman brings to this project the experience, knowledge and talent behind films such as Chicken Run, Flushed Away and Wallace and Gromit

Fallon is part of Publicis Group, the world’s 4th largest communications group. In 2008, the company won over 80 awards, including 12 Gold BTAA (British Television Advertising Awards) and a Black Pencil at D&AD (Design & Art Direction), and were named Agency of the Year by BTAA, Creative Circle and Creative Review. Fallon brings to this project the creativity behind commercials such as Sony ‘Balls’, Skoda ‘Cake’ and Cadbury’s ‘Gorilla’ – the most awarded ad globally, including the Film Grand Prix at Cannes.