‘Good business is the best art,’ Andy Warhol once provocatively claimed. Tate Modern’s hit autumn exhibition Pop Life examines how artists since the 1980s have cultivated their public persona as a product, and conjured a dazzling mix of media, commerce and glamour to build their own ‘brands’. Beginning with the grandfather of Pop, Andy Warhol, the show includes Jeff Koons’s infamous Made in Heaven series and his stainless steel Rabbit sculpture, an iconic array of golden spot and butterfly paintings from Damien Hirst’s record-breaking 2008 auction, and a reconstruction of Keith Haring’s Pop Shop in New York. Also included will be works by Richard Prince, Martin Kippenberger, and the notorious YBAs, and a new commission by Takashi Murakami.

Please be aware that some works in this exhibition are of a sexual nature which you may find challenging. Admission to three of the rooms is restricted to over 18s.

Take Part in a Damien Hirst Performance

[Archive information] For the exhibition, Tate Modern recreated Damien Hirst’s performance shown at Cologne’s Unfair art fair in 1992. Identical twins sat beneath two identical spot paintings for the duration of Pop Life: Art in a Material World. Tate Modern appealed for identical twins to take part in this performance.