Digital

Digital media are an important channel for inspiring, challenging and engaging with local, national and international audiences

Sir Eduardo Paolozzi, ‘C. Left: Le Robot ‘Robert’ Voulait Aller à New York Mais le Passager est Trop Lourd: TWA Plane - Steps - Cap 14 Persons with Two Stewardesses. Right: Wonder Toy, Robert the Robot’ 1971
Sir Eduardo Paolozzi
C. Left: Le Robot ‘Robert’ Voulait Aller à New York Mais le Passager est Trop Lourd: TWA Plane - Steps - Cap 14 Persons with Two Stewardesses. Right: Wonder Toy, Robert the Robot 1971
Tate
© The Eduardo Paolozzi Foundation

Tate Digital champions art and artists by creating rich content experiences to showcase our collection, galleries & exhibitions. We want to make art accessible to everyone. We balance the needs of visitors who come to the galleries with those who want to learn, participate and engage with art and artists on digital platforms. By providing a compelling online experience we will significantly grow its audience and monetise the online traffic.

In 2016 / 17 the Digital team will promote digital growth and engagement with an emphasis on reaching new audiences, while continuing to develop high quality digital experiences for Tate’s loyal fans.

Our website is home to an extensive digitised art and archive collection, and highly acclaimed digital strands including TateShots, Tate Kids, Tate Collectives, and Tate’s online learning resources. We will develop, renew and extend our digital properties to make the best use of new technologies, and make sure they are accessible and attractive to broad audiences.

Central to this is our website refresh, which we rolled out from June 2016. This will deliver a visually striking design which is intuitive to use and fully responsive on mobile devices, offering fresh and exciting ways to discover Tate and the collection. A Tate API and flexible page templates will give us the capability to continuously test, develop and improve the site.

A new ‘audience first’ content strategy will help us to realise our ambition to produce quality content that builds scale, particularly for non-specialist audiences. This includes understanding the impact of our content, changing the types of content that we make, providing multi-lingual content and increasing community engagement. We will continue to grow Tate’s social media footprint to reach and engage with broad audiences.

Working closely with our colleagues in curatorial, learning and visitor experiences the digital team will build on previous successes to create rewarding experiences before, during and after a visit. The new visit and what’s on sections of the website will make it easy for all prospective visitors to plan a gallery trip while a new way-finding app will help visitors to make the most out of their time in the galleries.

We will continue to develop engaging and innovative in-gallery experiences including Bloomberg sponsored projects and Tate Exchange.

We will significantly improve and grow ecommerce by integrating it into visitor journeys and improving the checkout experience. In 2017 an improved ecommerce platform will offer a single basket for buying tickets, membership and online shop products. It will also give us new CRM and automated marketing tools. We will continue to develop the range of prints on our online shop and make the most of opportunities around exhibitions and the new shops opening in Tate Modern.

Read Tate Digital Strategy 2013–15: Digital as a Dimension of Everything

View the archive of our website

Read

Collection data

We are committed to digitising our art collection and archive holdings, and making them available to everyone

Accessibility

We aim to comply with all Level A guidelines in the Web Accessibility Initiative Web Content Accessibility Guidelines 2.0 throughout our core digital content. We will continue working to exceed this standard and meet Level AA guidelines in the future.

Contact us

If you have any comments about the Tate website, please email webmaster@tate.org.uk.

Awards

2012

Lovie Awards

Art: gold (Art & Artists)
Games: gold (Wondermind, Tate Kids)
Best Use of Interactive Video: silver (Wondermind, Tate Kids)

Webby Awards

Official Honoree: Best Use of Interactive Video: silver (Wondermind, Tate Kids)
Official Honoree: Games (Wondermind, Tate Kids)

Museums and the Web

Best Education Website (Honorable Mention) (Wondermind, Tate Kids)

SXSW

Finalist – Educational Resource (Wondermind, Tate Kids)

Interactive Media Awards

Best in Class, Kids (Wondermind, Tate Kids)

2011

Museums and the Web

Best Social Media Website (Ai Weiwei: One-to-One with the Artist)

Interactive Media Awards

Best in Class, Kids (AirBrush, Tate Kids)

Lovie Awards

Shortlisted, Youth (AirBrush, Tate Kids)

NHK Japan Prize

Shortlisted, Kids (AirBrush, Tate Kids)

2010

Webby Awards

Best Art Website (The Unilever Series 2009: Miroslaw Balka, How It Is)

Children’s BAFTAs

Nomination: Best Interactive (The Secret Dancer, Tate Kids)

Interactive Media Awards

Outstanding Achievement, Kids (Tate Kids)

2009

Webby Awards

Best Youth Website (Tate Kids)

Museums and the Web

Best Education Website (Tate Kids)

Children’s BAFTAs

Nomination: Best Animation (Art Sparks, Tate Kids)
Nomination: Best Learning Primary (Tate Kids)

2008

BIMA Awards

Best Blog (The Great Tate Mod Blog)

2007

IVCA Awards

Web TV category, Silver award (BT Series)

The Webby Awards

Net Art category, Webby Award Winner (The Dumpster)

2006

Jodi Awards

(iMap)

Hollis Sponsorship Award

General arts category

CIPR Awards

Website category

2005

Hollis Sponsorship Award

Sponsorship Continuity

United Nations World Summit Awards

Interactive Media

2004

IPRA Golden World Award for Public Relations Excellence

Arts

Museums and the Web

Best Research Site

Jodi Mattes

Commended: Access Award (iMap)

Bilbao Cibeart Prize

Best Net Art (agoraXchange)

2003

Bafta Interactive

Best Online Factual

Hollis Sponsorship Award

Best use of Public Relations in a Sponsorship Campaign

2002

Bafta Interactive

Accessibility (iMap)

London Tourism Award

Best Tourism Website (First ever)