Tim Head Cats and Dogs 1991

Artwork details

Tim Head born 1946
Cats and Dogs
Date 1991
Medium Digital print on paper
Dimensions Support: 602 x 2377 mm
Acquisition Purchased 1993
Not on display

Display caption

Head has taken a commercial packaging label and manipulated it through enlargement and photocopying until it becomes unrecognisable and impersonal. In this way, he directly counters the intention of the label's designer, who uses organic, contoured forms to make the package more enticing.

Head has said, 'There is a kind of mania for imposing contoured forms on the design of almost every conceivable manufactured object, for obvious reasons: that they look sexier and are more pleasurable to hold, and they give a kind of reassuringly human element to objects that would otherwise look very alien.'

August 2000

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