Cookies help us arrange our web site content to match your preferred interests more quickly. They also allow us to deliver the full features of our website; including smoother log-ins, your preferences and shopping baskets. From time to time we will set cookies on your computer if you give consent. This table explains the cookies we use and why.
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small files of letters and numbers on your device, for example your computer or mobile phone. These are known as cookies. They cannot be used to identify you personally and are not viruses or spyware so cannot damage your computer.
These pieces of information are used to improve your user experience through, for example:
• Enabling a service to recognise your device so you don't have to give the same information several times during one task (for example, when buying exhibition tickets)
• Recognising that you may already have given a username and password for the Tate Online Shop so that you don't need to do it for every webpage requested
• Analysing anonymised data to help us understand how our audiences interact with our site so that we can improve the overall experience
Strictly necessary cookies
Without these essential cookies, our website won't work properly. They help you move around secure areas of the website and carry out specific tasks. For example, they:
• Remember information you've entered in a form or details about a payment you want to make for example on our Tate Online Shop. Without them, this would be lost every time you moved to a new page.
• If you're signed in to a secure area they recognise that you have already signed in. Without them, you'd need to sign in each time you moved to a new page.
These cookies collect and report on aggregate anonymous information about how visitors use our website, for example, the most popular pages and any error pages you see. We use this aggregated information to improve our website. They:
• Give us an overall picture of how people use our website by telling us for example the number of visitors to each page and what people do on a page.
• Allow us to test out ideas to find out what's working and what could be improved. We do this by seeing what people click on and how they move through the site
One of the key performance cookies we use is Google Analytics, which doesn’t collect any Personally Identifiable Information and any data is held pseudonymously. We only retain your data within Google Analytics for 38 months, after which if you have not visited the Tate website, your data will automatically be deleted.
Google Analytics now provides a tool that allows us to delete any users on request. If you would like your information in Google Analytics to be deleted, please contact our Data Protection Officer (firstname.lastname@example.org).
We also run regular surveys to improve our website. Cookies are used to allow the form or pop-up survey to be hidden on your return visits. This is to prevent you from being shown the survey again unnecessarily. Cookies are also used to record the overall number of answers to the survey questions and to link these to web statistics. They do not store your personal data.
Functionality cookies record information about choices you've made and allow us to tailor the website to your needs. They:
• Remember any settings you've applied, such as layout, text size, preferences or colours
• Remember if we've already asked you if you want to complete a survey
• Show you when you're logged in to the website
• Enable us to share information with partners who provide a service on our site. This is only to provide the service, product or function, not for any other purpose
Functionality cookies may also take the form of Flash cookies, which are stored in your Adobe Flash Player rather than your browser, and control your preferences when watching online videos or listening to recordings. The Adobe website has comprehensive information on how to delete or disable Flash cookies.
Third Party Cookies
During your visits to the Tate website you may be delivered cookies by third-party websites. When you visit a page with content embedded from, for example, Facebook, Brightcove, SoundCloud, Vimeo, Twitter, YouTube, Google Maps or Flickr, you may be presented with cookies from these websites. Tate does not control the dissemination of these cookies. You should check the third-party websites for more information about these. You can also go to youronlinechoices.com/UK/ to find out more about third-party advertising cookies.
Targeting and Advertising cookies
These cookies are used to collect information about your browsing habits and show you adverts relevant to you and your interests. They are also used to limit the number of times you see an advert, as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks, with our permission. They remember that you have visited a website and this information is shared with other organisations, such as advertisers.
These cookies are not controlled by Tate. If you would like more information about the cookies used by the companies or advertising networks we use, as well as information on how to opt out, please see their individual privacy policies.
A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu
Personalised or interest-based advertising, gives you and our advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to your interests, based upon your previous browsing activity on this website as well as third party sites. This means that you may receive personalised banner advertisements whilst browsing other reputable websites, which will relate to your browsing history on this website.
You may also opt out of receiving further personalised advertisements in the future by clicking on the bottom right hand corner of any advertisement you receive and following the instructions.
Personalised Advertising on Social Media
Social networking and sharing tools
On some pages, we also feature embedded 'Share' buttons or widgets that enable you to share content with friends through a number of popular social networking sites (e.g. Twitter; Facebook; Instagram etc).
These sites may set cookies which can identify you as an individual when you are also logged in to their services. This means they may be collecting information about what you are doing all around the internet, including on the Tate website. We do not control these cookies and you should check the relevant third-party website to see how your information is used and how to opt out.
Website Behaviour tracking cookies
We use an email technology called Emarsys that allows us to track a person’s behaviour on this website if they have clicked though from an email sent by Tate or if they have signed up to receive emails. The website behaviour tracking cookies would only be enabled once you opt in to receive emails and the data will only be attributed to your email address. Tate will use the information for reporting, to monitor the effectiveness of our marketing applications tailor email content to your interests.
• Most web browsers (e.g. Chrome, Firefox, Internet Explorer etc.) allow some control of most cookies through the browser settings. You can set your web browser to reject all cookies; allow only 'trusted' sites to set them; or to accept cookies from websites only for the duration of your visit. Your browser's 'Help' option will tell you how. However, please be aware that if you choose to delete or restrict cookies, some features of our website may not work.
• You can also visit the AboutCookies website, for more information about cookies and how to manage them.