Since the mid-1970s, Bruce Yonemoto has worked as a video and digital media installation artist, educator, writer and curator. The body of single-channel videos he created with his late brother Norman examined the effects of the mass media on our perceptions of personal identity (sexual, ethnic, and political) and drew attention to the forms of manipulation to which audiences are subject. Since 1989, his solo work has been exploring video within the context of installation, photography and sculpture. Positioning his work within the overlapping intersections of art and commerce, the gallery world and the television screen, he has been a strong proponent of the integration of fine arts and media.
In this hour-long lecture, Bruce Yonemoto discusses his collaborative and independent installation works, including recent projects in Argentina, Vietnam, Taiwan and Brazil. The lecture is accompanied by short clips of the artist’s work and followed by an audience Q&A.
Bruce Yonemoto Simulations 2008, film still. Courtesy the artist.