Tate Modern Film

Brand X

Described by Jonas Mekas as ‘propaganda for the politics of joy and disorder’, Wynn Chamberlain’s Brand X is a cinematic masterpiece of 1960s counterculture that was almost lost until Chamberlain recently recovered the last surviving print. This special screening of the film is followed by a discussion with Chamberlain, Taylor Mead, cultural historian Steven Watson and Tate curator Stuart Comer.

Starring a glittering array of celebrites, including Abbie Hoffman, Sally Kirkland, Taylor Mead, Sam Shepard and Ultra Violet, the film skewers the political sphere and the media through a series of faux TV skits inspired by a snowbound weekend spent watching television.

Chamberlain’s previous attempt at filmmaking was sabotaged by house guest Andy Warhol, who appropriated Chamberlain's cache of 16 mm film stock to make his renowned film Sleep (1963). His second effort, Brand X is an exuberant testament to the playfully political approach of the underground and its interface with an increasingly voracious mass media.

Tate Modern

Starr Cinema

London SE1 9TG
Plan your visit

Date & Time

20 June 2012 at 18.30–20.30

Find out more