Experience this interactive, multisensory installation which explores various aspects of Moroccan heritage and culture. Zelige Door on Golborne Road uses Augmented Reality software by UX designer Mariza Dima and olfactory technologies developed by Monica Bordegoni and Marina Carulli, Department of Mechanical Engineering, at Politecnico di Milano to construct a living museum of cultural memories that reflects the challenges of gentrification and communal visions of a utopian space within the city. This digital installation consists of a map of Golborne Road, which has been populated by objects relating to Moroccan heritage and culture, each requiring a different sense to be experienced. It was produced in collaboration with members of the local community who participated in a series of memory sessions with the artist focused on people’s everyday life. Alda's project was supported by the Heritage Lottery Fund and Creativeworks London, the Knowledge Exchange Hub, hosted by Queen Mary. Visitors can contribute their memories every day between 2-4pm.
This event is programmed by Queen Mary University London, a Tate Exchange Associate.
About Queen Mary University London
QMUL is a global university which is committed, through its recruitment, teaching, and public engagement activities, to enhancing the lives of the people of east London and beyond. Our collaborative projects with community organisations focus on building resilience, inviting reflection on shared challenges, and encouraging community cohesion in one of the most diverse areas of the UK. QMUL has a long history of working with arts and culture to benefit local communities and address complex global challenges. The People’s Palace, opened by Queen Victoria in 1887, was originally a community venue where people of the East End could enjoy dance classes, organ recitals, donkey shows and art exhibitions, as well as gain skills in what are now known as the ‘creative industries’ – tailor’s cutting, woodwork, photography, and needlework. Today, QMUL continues to harness the radical power of art to change the world. Our arts and cultural activities embody QMUL’s values of diversity, inclusion, and community engagement.