Tate Digital champions art and artists by creating rich content experiences to showcase our collection, galleries & exhibitions. We want to make art accessible to everyone. We balance the needs of visitors who come to the galleries with those who want to learn, participate and engage with art and artists on digital platforms. By providing a compelling online experience we will significantly grow its audience and monetise the online traffic.
In 2018/19 the Digital team will promote digital growth and engagement with an emphasis on reaching new audiences, while continuing to develop high quality digital experiences for Tate’s loyal fans.
Our website is home to an extensive digitised art and archive collection, and highly acclaimed digital strands including TateShots, Tate Kids, Tate Collective, and Tate’s online learning resources. We will develop, renew and extend our digital properties to make the best use of new technologies, and make sure they are accessible to broad audiences.
A new ‘audience first’ content strategy will help us to realise our ambition to produce quality content that builds scale, particularly for non-specialist audiences. This includes understanding the impact of our content, changing the types of content that we make, providing multi-lingual content and increasing community engagement. We will continue to grow Tate’s social media footprint to reach and engage with broad audiences.
Working closely with our colleagues in curatorial, learning and visitor experiences the digital team will build on previous successes to create rewarding experiences before, during and after a visitation.
We will continue to develop engaging and innovative in-gallery experiences including sponsored projects and Tate Exchange.
We will significantly improve and grow ecommerce by integrating it into visitor journeys and improving the checkout experience. We will continue to develop our 2018 ecommerce platform that offers a single basket for buying tickets, membership and online shop products.
We're always on the look out for people to help us build the right things, if you'd like to participate let us know:
We comply with all Level A guidelines in the Web Accessibility Initiative 2.0 and are working towards compliance with all Level AA guidelines in the Web Accessibility Initiative Web Content Accessibility Guidelines 2.1. We will continue working to exceed this standard and aim to meet Level AAA guidelines in the future.
To report any accessibility issues please contact email@example.com with 'Web Accessibility' as the subject line.
If you have any comments about the Tate website, please email firstname.lastname@example.org