Digital

Tate Digital champions art and artists by creating rich content experiences to showcase our collection, galleries and exhibitions. We want to make art accessible to everyone. We balance the needs of visitors who come to the galleries with those who want to learn, participate and engage with art and artists on digital platforms.

The Digital team promotes digital growth and engagement with an emphasis on improved accessibility and user journeys, reaching new audiences, while continuing to develop high quality digital experiences for Tate’s loyal fans. The team works with user-centred practices (including quantitative and qualitative research) to ensure that development done serves evidenced user needs.

Our website is home to an extensive digitised art and archive collection, and highly acclaimed digital strands including Tate Kids, Tate Collective, and Tate’s online learning resources. We develop, renew and extend our digital properties to make the best use of new technologies, and make sure they are accessible to broad audiences.

Our ‘audience first’ content strategy helps us to realise our ambition to produce quality content that builds scale, particularly for non-specialist audiences. This includes understanding the impact of our content, changing the types of content that we make and increasing community engagement.

We continue to develop engaging and innovative in-gallery experiences, including sponsored projects.

Working closely with our colleagues in curatorial, learning and visitor experiences the digital team continues to build on previous successes to create rewarding experiences before, during and after a visitation.

We are significantly improving and growing eCommerce by integrating it into visitor journeys and improving the checkout experience.

To report any accessibility issues please contact information@tate.org.uk with 'Web Accessibility' as the subject line.

Our Digital Green Team meets regularly to plan ways to reduce the carbon footprint of our website.

If you have any comments about the Tate website, please email information@tate.org.uk