Elliott & Fry was a Victorian photography studio founded in 1863 by Joseph John Elliott (14 October 1835 – 30 March 1903) and Clarence Edmund Fry (1840 – 12 April 1897). For a century the firm's core business was taking and publishing photographs of the Victorian public and social, artistic, scientific and political luminaries. In the 1880s the company operated three studios and four large storage facilities for negatives, with a printing works at Barnet.
The firm's first address was 55 & 56 Baker Street in London, premises they occupied until 1919. The studio employed a number of photographers, including Francis Henry Hart and Alfred James Philpott in the Edwardian era, Herbert Lambert and Walter Benington in the 1920s and 1930s and subsequently William Flowers. During World War II the studio was bombed and most of the early negatives were lost, the National Portrait Gallery holding all the surviving negatives. With the firm's centenary in 1963 it was taken over by Bassano & Vandyk.