In this work an advertisement from a women’s fashion magazine is presented alongside a photograph of the artist. Ivekovic’s actions and poses appear to mimic those in the found pages, but the photographs were in fact taken months or even years before the magazines were published. Part of a series called Double Life, originally published as an artist’s book, the work suggests the impact of media imagery on women’s lives. It also highlights the disparity between such advertisements and everyday life.
Gallery label, January 2022
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