Tate Modern continues to showcase live art and performance in increasingly ambitious ways, working with BMW to celebrate pioneering artists and their role in art history. The BMW Tate Live Exhibition in particular allows us to position this kind of ephemeral and experiential work right at the heart of our exhibition programme. Each year it provides a unique alternative to the traditional gallery-going experience – unfolding over time, changing every day and night, and introducing a host of cutting-edge artists to hundreds of thousands of visitors.
Director, Tate Modern
BMW has partnered with Tate since 2012 to support BMW Tate Live, a programme of live and performance art that brings this innovative artistic genre to the heart of the museum. The partnership celebrates Tate and BMW’s shared commitment to innovation and our positions at the forefront of our industries.
Originally consisting of the Performance Room series (the first performance arts programme commissioned solely for the online space), the partnership has evolved to also include site specific performance events, seeing a vast range of live experiences presented at Tate Modern and Tate Britain. BMW Tate Live was also an integral part of the opening programme for the New Tate Modern in 2016, emphasising the importance of performance and live art in the museum of the future.
From 2017 the programme became the annual BMW Tate Live Exhibition at Tate Modern, placing live and performance art at the core of Tate’s exhibition programme. Tate is incredibly proud to partner with BMW to bring ground-breaking performance to the forefront of audience experience and bring together installation, performance, film, music and dance at the heart of Tate Modern.
To date BMW Tate Live has reached audiences in over 90 countries, worked with 40 artists and 11 major arts institutions. BMW Tate Live has become a recognised programme across the live performance art network worldwide and was commended for its innovation by being awarded a prestigious Webby Award for live event webcast.