- General Idea
- Screenprint on paper
- Support, each: 23000 x 766 mm
- Purchased using funds provided by the 2014 Outset / Frieze Art Fair Fund to benefit the Tate Collection 2015
General Idea was a collective formed in Canada in the late 1960s by AA Bronson (born 1944), Felix Partz (1945–1994) and Jorge Zontal (1944–1994). The group was a pioneer of conceptual and collaborative art practice. They often used and subverted popular culture and mass media (running shops, holding beauty pageants, making postcards). In 1986 the group moved to New York and their work focused on promoting AIDS awareness. After amending Robert Indiana’s famous ‘Love’ design to replace the word LOVE with AIDS, the logo was reprinted on bags, billboards and fly posters as well as wallpaper.