Press Release

Hyundai Commission: Tania Bruguera: 10,142,926

Hyundai Commission: Tania Bruguera

Hyundai Commission: Tania Bruguera

Tate Modern today unveils a series of stealth interventions into the Turbine Hall and the institution around it, devised by Cuban artist and activist Tania Bruguera. In response to the crisis in migration, Bruguera has focused on the status of the neighbour and what it means to act and interact locally. She invites visitors to take part in symbolic actions in the Turbine Hall, from revealing a portrait of a person’s face hidden beneath a heat-sensitive floor, to crying under the influence of an organic compound. She has also worked with Tate Modern’s neighbours to create direct action: institutional changes that include renaming part of the museum itself. This project is the fourth annual Hyundai Commission, a series of site-specific works created for the Turbine Hall by renowned international artists, as part of the partnership between Tate and Hyundai Motor.

The work’s title is an ever-increasing figure – the number of people who migrated from one country to another last year added to the number of migrant deaths recorded so far this year – to indicate the sheer scale of mass migration and the risks involved. Rather than being printed on posters or labels, this changing numeric title is stamped directly on visitors’ hands. While such statistics can feel anonymous and overwhelming, Bruguera aims to counterbalance them by focusing on the acts of individuals. She has brought together a group of 21 people who live or work in the same postcode as Tate Modern to explore how the museum can learn from and adapt to its local community beyond the duration of the commission. As one of their first actions, Tate Modern’s north building, the Boiler House, has been renamed in honour of local activist Natalie Bell, chosen for her positive contribution to the lives of others in SE1. The renaming, which will be in effect for one year, recognises the value of community work for society. This idea is explored further in a manifesto written by the neighbours proposing a culture of connection and mutual commitment, which automatically appears to visitors as they sign-in to the gallery’s free WiFi.

Visitors will encounter further surreptitious disruption within the Turbine Hall. Low-frequency sound, made in collaboration with sound artist and founder of Hyperdub records Steve Goodman (known as Kode9), charges the space with an unsettling energy and a sense that something is changing. The hall is also covered in a seemingly plain black floor, beneath which is hidden a huge image chosen by Natalie Bell. It depicts the face of Yousef, a young man who left Syria in 2011 and found emotional and practical support through SE1 United, a local charity that Bell helps to run. He is now studying biomedical science and working for the NHS. Bruguera sees this image as a ‘horizontal mural’, so large it can only be read from a distance but hidden so it can only be made visible by those within touching distance. Visitors can try to reveal this giant portrait through collective action with their immediate neighbours in the hall, touching the heat-sensitive material on the floor to expose the image beneath.

In an age when the 24-hour news cycle presents migration as a never-ending crisis beyond our control, Bruguera also wants to break down our emotional barriers to combat apathy. While the Turbine Hall provides a place to explore the power of collective action, an adjoining room offers a very different experience. A contained organic compound is released into this space to induce tears and provoke what the artist describes as ‘forced empathy’: a physical reaction through which she hopes to trigger a shared emotional response.

Hyundai Commission: Tania Bruguera is curated by Catherine Wood, Senior Curator of International Art (Performance) and Isabella Maidment, Assistant Curator of Performance.

NOTES TO EDITORS

ABOUT TANIA BRUGUERA


Tania Bruguera was born in Havana, Cuba in 1968 and currently lives and works in Havana and New York. She studied at Escuela de Arte San Alejandro and the Instituto Superior de Arte in Havana and the School of the Art Institute of Chicago. She has orchestrated large-scale projects around the world, including Cátedra Arte de Conducta in Havana and Immigrant Movement International in New York and has taken part in the Havana Biennial, São Paulo Biennial, Venice Biennale, Documenta; Istanbul Biennial, Shanghai Biennial and Gwangju Biennial. Solo exhibitions of her work have been staged at the Museo Nacional de Bellas Artes in Havana, Neuberger Museum of Art in New York, Van Abbemuseum in Eindhoven; Centre Pompidou in Paris; Yerba Buena Center for the Arts in San Francisco, and MoMA, New York.

ABOUT THE TURBINE HALL


Since Tate Modern opened in 2000, the Turbine Hall has hosted some of the world’s most memorable and acclaimed works of contemporary art, reaching an audience of millions each year. The way artists have interpreted this vast industrial space has revolutionised public perceptions of contemporary art in the twenty-first century. The annual Hyundai Commission gives artists an opportunity to create new work for this unique context. It is made possible by the long-term partnership between Tate and Hyundai Motor, confirmed until 2025 as part of the longest initial commitment from a corporate sponsor in Tate’s history.

ABOUT HYUNDAI MOTOR

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV. More information about Hyundai Motor Company and its products can be found at: worldwide.hyundai.com or globalpr.hyundai.com

Hyundai Motor has been supporting art projects driven by long-term partnerships with global museums – the National Museum of Modern and Contemporary Art, Korea, Tate Modern and the Los Angeles County Museum of Art – since 2013. This initiative brings together organizations with the shared vision of offering better access to experiencing art. In partnership with museums, Hyundai invites audiences to explore the unique values of art through inspiring exhibitions and exciting programs. Hyundai also works in collaboration with global media group Bloomberg. A new series with Bloomberg, ART+TECHNOLOGY, connects the international audience with artists exploring the convergence of art and technology.

Contact the Global PR Team at Hyundai Motor by emailing sjcar@hyundai.com or calling +82 2 3464 2128.

IMAGES AND PRESS REQUESTS

For press information contact Joanna.Sandler@tate.org.uk or Kirsten.Cowie@tate.org.uk
or call
+44(0)20 7887 4942 / 4906.

For high-resolution images visit Tate's Dropbox.