Press Release

Mat Collishaw announces Tate Sensorium as the winner of IK Prize 2015

Mat Collishaw announces Tate Sensorium as the winner of IK Prize 2015
Flying Object IK Prize Tate Britain rotunda 2015

The winner of IK Prize 2015, an annual prize presented by Tate celebrating creative talent in the digital industry, was announced today by artist, Mat Collishaw. The winner is Flying Object (Tom Pursey, Peter Law and Tim Partridge) for Tate Sensorium. The project will use the latest innovations in technology, including binaural sound and ultrasonic touchless haptics in an immersive installation, to create sensory experiences that relate to specific works of art.

Tate Sensorium was chosen by a panel of industry experts from a shortlist of four proposals. Flying Object, a London based creative agency, will receive £10,000 and a £60,000 production budget to turn their idea into a reality. The winning project, Tate Sensorium, will be unveiled at Tate Britain in late summer.

Flying Object will create bespoke applications of technology to bring Tate Sensorium to life, with help from a cross-disciplinary team of technologists, scientific experts and artists. The installation will allow visitors to engage with artworks using sound, smell, taste and touch, highlighting different aspects of each work and exploring the way the senses interrelate to influence our overall experiences. To create the impression of dynamic, tactile sensations, the team plan to use an ultrasonic device to deliver touchless haptics, while binaural audio will be used to produce 3D sounds. Following the project, the binaural audio experiences will be made available online and through Tate’s audio guides.

Tate Sensorium will incorporate technology to explore how visitors react to the multi-sensory installations. They will be given the option to track their response by wearing physiological measurement devices, andgiven graphical information showing how their body reacted to each of the exhibits. The project is informed by recent research from disciplines including neuroscience and experimental psychology.

Flying Object said: “We’re thrilled to have been awarded the 2015 IK Prize. We founded Flying Object on the belief that technology can be transformative in the way that people connect to the world and to each other. The IK Prize gives us a tremendous platform to develop those ideas in the world of art. And we’re incredibly excited to be collaborating with both Tate and a top team of scientists and creatives to bring the project to life’.

Kerstin Mogull, Managing Director, Tate said: “I am delighted that Flying Object is the winner of the IK Prize 2015. This prize was originated to celebrate digital creativity and their proposal, Tate Sensorium, combines advanced technologies to give visitors a fresh way to experience and engage with great works of art.”

The IK Prize, named in memory of the philanthropist Irene Kreitman, celebrates creative talent in the digital industry. Supported by the Porter Foundation, the Prize is presented by Tate to a team, company or individual for an original idea that uses the power of digital technology to connect Tate’s collection of 500 years of British Art to a wider audience.

This is the second year of the IK Prize. The inaugural winners were The Workers for After Dark, a project featuring robots in the collection displays at Tate Britain.


Notes to Editors
The shortlisted proposals for the IK Prize 2015 were: 

  • Artzoom for Digital Re-Sculpt From Academism to Postmodernism
  •  Five10Twelve for My Tate Mate
  • Tate Sensorium for Flying Object
  • Wieden+Kennedy for Tate Here 

 The four shortlisted were chosen from a longlist of entries by a panel comprising the following high-profile individuals and industry experts:

 Mat Collishaw, artist; Justin Cooke, Founder & CEO of Tunepics; Chris Milk, American music video director and artist; Kerstin Mogull, Managing Director of Tate; and John Porter, The Porter Foundation.

Flying Object
Flying Object are a small creative agency based in London. They seek to connect cultural organisations and brands to audiences in new and original ways, using technology and the web.

Their work to date includes School of YouTube, in which over thirty YouTube stars learned something new to raise money for Comic Relief, and Bar Coder, which sought to teach the basics of HTML through the unusual setting of ordering a drink at a bar.

Previous to Flying Object, Tom, Peter and Tim have launched projects including YouTube Play, a crowdsourced video exhibition at the Guggenheim Museum; Life in a Day, a feature film about a single day on earth shot by thousands of YouTube users around the world; and Papa Sangre, a binaural audio-only iPhone game.

The Porter Foundation

Irene Kreitman was a generous philanthropist and longstanding supporter of Tate. She served as a volunteer for more than 25 years and was a voluntary guide at Tate from 1979-1992; she was always interested in helping people to engage with and be inspired by art. She and her husband, Hyman Kreitman, funded a number of acquisitions, especially in the field of modern British art, as well as the creation of the Hyman Kreitman Research Centre at Tate Britain.

About touchless haptics and binaural audio
Touchless haptics work by using focused ultrasound from an array of speakers that vibrate on the visitor's hand. This will create a sensation of touch, and no gloves or special equipment is needed. Touchless haptics use technology developed by the company Ultrahaptics.

Binaural audio is a technique to create a sense of three-dimensional space when played back through ordinary headphones, so the sound appears to surround the listener. This effect is achieved by recording or creating sound using microphones which are embedded in a specially designed foam 'head'. This reflects how the ears actually hear, picking up sound through the air, and through the head. This leads to the impression that the sound is all around the listener, rather than in their head like stereo sound on headphones.